It is a broad set of communication efforts used to create and maintain favorable relationship between an organization and its stakeholders .

Related MCQs

• Which type of communication that build and maintain favorable relationship by informing and persuading to one or more audience to accept their product?
• An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Which is this approach?
• When advertisement is to create an image or reputation of the firm , Which type od advertisement is this?
• Which kind of Communication is Advertisement?
• Which of the following is a paid personal communication ?
• What does it called communication through mass media?
• An uncontrollable factor which have bearing on the functioning of marketing department of any organization, What does it called?
• All companies charge the same price and smaller players follow the price set by the market players. Which is this method?
• A customer makes the choice of purchasing one brand from among a set of alternatives consistently over a period of time: choose the correct term.
• The set of marketing intermediaries through which the goods flow from the producer to consumer, choose the correct name.