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| Q. |
According to the stimulus-response model of buyer behavior (as presented in your text), the place where consumers process marketing stimuli prior to making purchase decision is called the: |
| A. | consumer’s value chain. |
| B. | consumer’s cognitive schema. |
| C. | consumer’s black box. . |
| D. | consumer’s thoughts-emotions network. |
| Answer» C. consumer’s black box. . | |
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