Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:

Related MCQs

• Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.These Two factors are best described as being
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?
• _________________ is the most common type or consumer decision process and the way consumers purchase most packaged goods.
• People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:
• People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:
• A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.
• If the purchase is for a high-involvement product, consumers are likely to develop a high degree of ________________ so that they can be confident that the item they purchase is just right for them.
• ------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.
• ------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.