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Q. |
All of the following are part of habitual buying behaviour except which one? |
A. | consumers search extensively for information through the usual belief–attitude– behaviour sequence. |
B. | a repetition creates brand familiarity rather than brand conviction. . |
C. | the buying process involves brand beliefs formed by passive learning. |
D. | none of the above. |
Answer» B. a repetition creates brand familiarity rather than brand conviction. . |
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