McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) .
| 1. |
Men who read sports magazines are ________. Is an example of ? |
| A. | word completion. |
| B. | sentence completion. |
| C. | question completion. |
| D. | story completion |
| Answer» B. sentence completion. | |
| 2. |
A technique in which a consumer is asked to assume the role/behaviour of an object or another person. |
| A. | third- person technique. |
| B. | cartoon test. |
| C. | role -play. |
| D. | personification |
| Answer» C. role -play. | |
| 3. |
Data collected on field. |
| A. | secondary data. |
| B. | internal data. |
| C. | external data |
| D. | primary data |
| Answer» D. primary data | |
| 4. |
Questions that ask respondents to provide a rating on a specific matter on a scale of 1-10 or in a scale of ‘poor’ to ‘good’ is an example of which scale? |
| A. | rank order scaling |
| B. | the staple scale question |
| C. | sematic differential scale |
| D. | rating scale questions |
| Answer» D. rating scale questions | |
| 5. |
What proceeds Analysing and interpreting the outcomes in steps of experimental research methods? |
| A. | reporting results |
| B. | drawing the conclusion |
| C. | measuring the outcomes/ collection of data |
| D. | administration of test/carrying out the study |
| Answer» C. measuring the outcomes/ collection of data | |
| 6. |
In census the data is collected through ---------- |
| A. | standardised tests |
| B. | interviews |
| C. | secondary data |
| D. | observations |
| Answer» B. interviews | |
| 7. |
The ____________________ is the basic unit containing the elements of the population to be sampled. |
| A. | sampling frame |
| B. | population |
| C. | sampling |
| D. | sampling unit |
| Answer» D. sampling unit | |
| 8. |
A probability sampling technique in which each element in the population has a known and equal probability of selection is known as simple _________. |
| A. | random sampling |
| B. | purposive sampling |
| C. | quota sampling |
| D. | cluster sampling |
| Answer» A. random sampling | |
| 9. |
For Devising a Good Questionnaire |
| A. | technical or specialized words be used |
| B. | use long sentences |
| C. | the wording must be kept simple |
| D. | writing style should be inaccurate. |
| Answer» C. the wording must be kept simple | |
| 10. |
Ratio Scale: |
| A. | the most common examples of ratio scales are currency |
| B. | the most common examples of ratio scales are weight, age, height, and money. |
| D. | the most common examples of ratio scales are products |
| Answer» B. the most common examples of ratio scales are weight, age, height, and money. | |
| 11. |
Attitude scales are used to measure: |
| A. | attitudes, opinions or values |
| B. | people attitudes |
| C. | attitudes, opinions |
| D. | attitudes |
| Answer» A. attitudes, opinions or values | |
| 12. |
Eye movement camera is used for |
| A. | theatre test |
| B. | positive image building for long term recall |
| C. | tracking movement of the eye over press advertisements |
| D. | sales effect test |
| Answer» D. sales effect test | |
| 13. |
Which one of the following is NOT used in advertising research? |
| A. | copy testing |
| B. | voting intention |
| C. | pre-testing |
| D. | post-testing |
| Answer» B. voting intention | |
| 14. |
To assess if advertisement has achieved its objectives, we will use |
| A. | literature review |
| B. | sampling techniques |
| C. | post testing methods |
| D. | secondary data research |
| Answer» C. post testing methods | |
| 15. |
Slogan Testing is the method of which research? |
| A. | copy research |
| B. | copy testing |
| C. | pre-testing |
| D. | post-testing |
| Answer» A. copy research | |
| 16. |
Which is the greatest limitation of Pre-testing? |
| A. | ample of concepts |
| B. | halo effect |
| C. | excellent recall |
| D. | expert jury members |
| Answer» B. halo effect | |
| 17. |
What is the purpose of copy Research? |
| A. | to make communication more effective |
| B. | to spot errors in the copy |
| C. | idea generation |
| D. | to find out its comprehension |
| Answer» C. idea generation | |
| 18. |
Which test is conducted at the end of the creation process? |
| A. | copy research |
| B. | copy testing |
| C. | pre-testing |
| D. | post testing |
| Answer» B. copy testing | |
| 19. |
After the data analysis, the next step is to test the_______. |
| A. | sample design |
| B. | questionnaire designing |
| C. | hypothesis testing |
| D. | presentation |
| Answer» C. hypothesis testing | |
| 20. |
In __________ questionnaires are send to the respondents, they fill it up and send it back |
| A. | telephonic survey |
| B. | personal interview |
| C. | mall intercept |
| D. | mail survey |
| Answer» D. mail survey | |
| 21. |
An____________ is a scale of measurement where the distance between any two adjacent units of measurement intervals is the same but the zero point is arbitrary |
| A. | attitude scale |
| B. | likert scale |
| C. | interval scale |
| D. | numerical scale |
| Answer» C. interval scale | |
| 22. |
Marketing research is continuous and ________process. |
| A. | knowledge |
| B. | systematic |
| C. | specialized |
| D. | promotional |
| Answer» B. systematic | |
| 23. |
New product development research helps companies refine their __________. |
| A. | marketing strategy |
| B. | promotion strategy |
| C. | media strategy |
| D. | product design |
| Answer» D. product design | |
| 24. |
The health of a brand is measured by its _________. |
| A. | brand equity |
| B. | brand loyalty |
| C. | brand logo |
| D. | brand association |
| Answer» A. brand equity | |
| 25. |
______________Research of a product is conducted in the laboratory in order to develop a product with latest design. |
| A. | market research |
| B. | advertising research |
| C. | technical research |
| D. | media research |
| Answer» C. technical research | |
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