Insistent demands for products is called:

Related MCQs

• Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
• The price of products and services often influence whether _______________, and, if so, which competitive offering is selected.
• ________ can influence the consumers’ thoughts about products.
• Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.
• In 'adoption process for new products’, customer seek information in the
• Once a company knows a consumer’s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through ___________.
• By ___________________, we mean a preference for existing, familiar products, and behaviors over novel ones.
• If customer 's expectations and products performance matches, customer is
• Disappointment following a purchase is called:
• The individual responsible for the flow of information is called: