The four unique elements to services include:

Related MCQs

• Of the four unique service characteristics that distinguish goods from services, the one that is the primary source of the other three characteristics is:
• A problem encountered by service companies that change high-contact services into lowcontact services is that the
• Services are typically produced and consumed simultaneously. This is an example of the________characteristic of services.
• Services cannot be stored. This describes the ___________characteristic of services.
• Compared with low-contact services, customers of high-contact services are more likely to judgeservice quality on the basis of:
• What is the 5th unique characteristic of service markets? 1. Lack of ownership 2. Intangibility 3. Inseparability
• The tourism industry is dependent on various factors like the location of the country, its culture and tradition, thesocial and political status etc. This dependency has resulted in some unique characteristics or features of theindustry. Which of the following are the characteristics of tourism industry? I. Stable location. II. Intangibility. III. Huge financial investments. IV. Stable demand.
• The relationship between a company and its customers needs to be mutually rewarding and fulfilling. Which ofthe following is not the four R‘s of rewarding relationships?
• The demand for services marketing knowledge has increased for all of the following reasons except:
• Services are characterized by all of the following characteristics except for: