McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 101. |
Which among the following is not an essential of advertising appeal? |
| A. | It must be conceptually sound |
| B. | It must be interesting |
| C. | It must be economical |
| D. | It must be complete |
| Answer» C. It must be economical | |
| 102. |
The content and context of a message contained in an advertisement is called? |
| A. | Ad copy |
| B. | Script |
| C. | Body |
| D. | Advertising appeal |
| Answer» A. Ad copy | |
| 103. |
The large volume of advertising in a society is known as ____ |
| A. | Advertising clutter |
| B. | Deception |
| C. | Mass advertising |
| D. | Large scale advertising |
| Answer» A. Advertising clutter | |
| 104. |
It is criticized that advertising causes people to give too much importance to _______ |
| A. | Fashion |
| B. | Material goods |
| C. | Cost of product |
| D. | Standard of living |
| Answer» B. Material goods | |
| 105. |
Showing the product in a picture as being bigger than it actually is an example of |
| A. | Deception |
| B. | Subliminal Ads |
| C. | Obscene ads |
| D. | Challenging |
| Answer» A. Deception | |
| 106. |
Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights |
| A. | Advertising clutter |
| B. | Corporate Social Responsibility |
| C. | Advertising revolution |
| D. | Mass advertising |
| Answer» B. Corporate Social Responsibility | |
| 107. |
Benetton ‘Unhate’ ad campaign, featuring world leaders kissing is a case of ____ |
| A. | Subliminal ads |
| B. | Misleading |
| C. | Obscene |
| D. | Appealing |
| Answer» A. Subliminal ads | |
| 108. |
Axe body spray ads are examples of _____ |
| A. | Subliminal ads |
| B. | Misleading |
| C. | Obscene |
| D. | Appealing |
| Answer» C. Obscene | |
| 109. |
Advertising is an important source of revenue to ____ |
| A. | Advertisers |
| B. | Public |
| C. | Media |
| D. | Government |
| Answer» C. Media | |
| 110. |
Advertisement aims at _________ |
| A. | Product selling |
| B. | Marketing |
| C. | Customer relations |
| D. | Mass communication |
| Answer» D. Mass communication | |
| 111. |
______ is a non-paid form of promotion |
| A. | Advertising |
| B. | Direct Marketing |
| C. | Sales Promotion |
| D. | Publicity |
| Answer» D. Publicity | |
| 112. |
________ is the oral communication with potential buyers of a product with the intention of making a sale. |
| A. | Personal Selling |
| B. | Direct Marketing |
| C. | Sales Promotion |
| D. | Publicity |
| Answer» A. Personal Selling | |
| 113. |
AIDA stands for Awareness, ______, Desire and _____. |
| A. | Interest; Action |
| B. | Idea; Approach |
| C. | Intensity; Appeal |
| D. | Involvement; Appeal |
| Answer» A. Interest; Action | |
| 114. |
A consumer contest is an example of _____. |
| A. | Personal Selling |
| B. | Direct Marketing |
| C. | Sales Promotion |
| D. | Publicity |
| Answer» C. Sales Promotion | |
| 115. |
The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as |
| A. | Appeal |
| B. | Need |
| C. | Demand |
| D. | Desire |
| Answer» A. Appeal | |
| 116. |
Handwritten posters in the 16th and the 17th century which are considered to be the forerunners of advertising are |
| A. | Pamphlets |
| B. | Siquis |
| C. | Billboards |
| D. | Brochures |
| Answer» B. Siquis | |
| 117. |
The _______________ is the foundation of any advertising or marketing campaign. |
| A. | Research |
| B. | Target Segmentation |
| C. | Creative Brief |
| D. | Media Planning |
| Answer» A. Research | |
| 118. |
Printed matter that runs over the edges of an outdoor board or a page leaving no margin is known as |
| A. | Bleed |
| B. | Solus |
| C. | Broadsheets |
| D. | Classified |
| Answer» A. Bleed | |
| 119. |
Typical ad agency clients contain businesses and ________, non-profit organization and government agency. |
| A. | Corporate Law |
| B. | Companies |
| C. | Companies Law |
| D. | Corporation |
| Answer» D. Corporation | |
| 120. |
Palmer opened the first American advertising agency at________ in 1850 |
| A. | Pennsylvania |
| B. | Philadelphia |
| C. | San Fransisco |
| D. | Pittsburgh |
| Answer» B. Philadelphia | |
| 121. |
Advertising is affected by ________ forces |
| A. | PESTEL |
| B. | AIDA |
| C. | Need |
| D. | Super Human |
| Answer» A. PESTEL | |
| 122. |
Any device or word that identifies the origin of the product, the manufacturer details etc is known as |
| A. | Trade Name |
| B. | Brand Name |
| C. | Trade Mark |
| D. | Identity |
| Answer» C. Trade Mark | |
| 123. |
Sponsorship belongs to the promotional tool to _________________. |
| A. | Business Marketing |
| B. | Marketing |
| C. | Marketing Management |
| D. | Advertising |
| Answer» B. Marketing | |
| 124. |
A corporate unit may provide equipment for a famous sportsperson or sports team in exchange for ________ |
| A. | Advertising |
| B. | Brand Promotion |
| C. | Brand Placement |
| D. | Brand Management |
| Answer» B. Brand Promotion | |
| 125. |
For making advertisements more effective, the manufacturers improve _____________and launch new products. |
| A. | Existing Products |
| B. | Advertising Style |
| C. | Marketing Channels |
| D. | Sponsors |
| Answer» A. Existing Products | |
| 126. |
Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of |
| A. | Selecting Media |
| B. | Media Strategy |
| C. | Media Execution |
| D. | Measuring communication |
| Answer» A. Selecting Media | |
| 127. |
Advertising for __________________ is not allowed. |
| A. | Cigarettes |
| B. | Washing Powder |
| C. | Sanitisers |
| D. | Sanitary Napkins |
| Answer» A. Cigarettes | |
| 128. |
Advertisement is a type of ________________________. |
| A. | Outdoor Marketing |
| B. | Indirect Marketing |
| C. | Share Marketing |
| D. | Transaction Marketing |
| Answer» B. Indirect Marketing | |
| 129. |
From the perspective of sales, advertisements are required for |
| A. | Profits |
| B. | Loss |
| C. | Increasing Sales |
| D. | Decreasing Sales |
| Answer» C. Increasing Sales | |
| 130. |
A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need |
| A. | Functional |
| B. | Symbolic |
| C. | Biological |
| D. | Utilitarian |
| Answer» A. Functional | |
| 131. |
The process of translating thought into a symbolic form is known as ______________ |
| A. | Decoding |
| B. | Feedback |
| C. | Noise |
| D. | Encoding |
| Answer» D. Encoding | |
| 132. |
By definition, _______________ simply means that consumers come in contact with the marketer's message. |
| A. | Perception |
| B. | Exposure |
| C. | Attention |
| D. | Comprehension |
| Answer» B. Exposure | |
| 133. |
At what stage of the PLC (Product Life Cycle) can a higher price usually be charged? |
| A. | Introduction |
| B. | Maturity |
| C. | Growth |
| D. | Decline |
| Answer» C. Growth | |
| 134. |
A marketing document that summarizes the current state of the marketplace as it relates to a specific brand. |
| A. | Brand |
| B. | Positioning |
| C. | Situation Analysis |
| D. | Media Strategy |
| Answer» C. Situation Analysis | |
| 135. |
"Marcom" stands for: |
| A. | Marketing and Advertising Communication |
| B. | Advertising and Marketing Communication |
| C. | Media and Advertising Communication |
| D. | Advertising and Media Communication |
| Answer» B. Advertising and Marketing Communication | |
| 136. |
Floor stands, shelf-talkers, dump bins, and door signs are types of what kind of advertising? |
| A. | POP |
| B. | Interactive Advertising |
| C. | Online Advertising |
| D. | Pop Up Advertising |
| Answer» A. POP | |
| 137. |
___________ is paid communication to promote a product, service, brand or cause through the media. |
| A. | PR |
| B. | Advertising |
| C. | Media |
| D. | Marketing |
| Answer» B. Advertising | |
| 138. |
Advertising is a form of.... intended to persuade an audience to purchase a product or services |
| A. | Communication |
| B. | Sales |
| C. | Market Planning |
| D. | Revenue Planning |
| Answer» A. Communication | |
| 139. |
I'm loving it. |
| A. | HP |
| B. | Coca Cola |
| C. | McDonald's |
| D. | Wal Mart |
| Answer» C. McDonald's | |
| 140. |
Like a good neighbor, ___________ is there. |
| A. | Allstate |
| B. | Prudential |
| C. | Geiko |
| D. | State Farm |
| Answer» D. State Farm | |
| 141. |
Just do it! |
| A. | Nike |
| B. | Adidas |
| C. | Reebok |
| D. | Goodyear |
| Answer» A. Nike | |
| 142. |
Strong enough for a man, made for a woman. |
| A. | Degree |
| B. | Secret |
| C. | Mitchum |
| D. | Old Spice |
| Answer» B. Secret | |
| 143. |
Melt in your mouth, not in your hand. |
| A. | Hersheys |
| B. | M & M's |
| C. | Reese's |
| D. | Milky Way |
| Answer» B. M & M's | |
| 144. |
Snap, crackle, pop. |
| A. | Frosted Flakes |
| B. | Cinnamon Toast Crunch |
| C. | Cheerios |
| D. | Rice Crispies |
| Answer» D. Rice Crispies | |
| 145. |
When you care enough to send the very best. |
| A. | FTD Flowers |
| B. | FedEX |
| C. | Hallmark |
| D. | UPS |
| Answer» C. Hallmark | |
| 146. |
Zoom. Zoom. Zoom. |
| A. | Mazda |
| B. | Toyota |
| C. | Subaru |
| D. | Kia |
| Answer» A. Mazda | |
| 147. |
Maybe she's born with it, maybe it's _________. |
| A. | Degree |
| B. | Revlon |
| C. | Maybelline |
| D. | Maxim |
| Answer» C. Maybelline | |
| 148. |
Betcha can't eat just one. |
| A. | Lay's |
| B. | Fritos |
| C. | Doritos |
| D. | Grippos |
| Answer» A. Lay's | |
| 149. |
Eat fresh. |
| A. | Panera |
| B. | Subway |
| C. | Quiznos |
| D. | Jimmy John's |
| Answer» B. Subway | |
| 150. |
There are some things money can't buy, for everything else there's ______. |
| A. | Visa |
| B. | American Express |
| C. | Mastercard |
| D. | Discover |
| Answer» C. Mastercard | |
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