McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 51. |
Full form of ASCI is _____ |
| A. | Advertising Standard Code of India |
| B. | Advertising Self Council of India |
| C. | Advertising Social Communication of India |
| D. | Advertising Standards Council of India |
| Answer» D. Advertising Standards Council of India | |
| 52. |
Advertising Agencies Association of India was formed in ____ |
| A. | 1945 |
| B. | 1980 |
| C. | 1781 |
| D. | 2001 |
| Answer» A. 1945 | |
| 53. |
MNCs increase: |
| A. | Competition |
| B. | problems |
| C. | Unemployment |
| D. | inflation |
| Answer» A. Competition | |
| 54. |
Liberalisation does not include: |
| A. | Removing trade barriers |
| B. | Liberal policies |
| C. | Introducing Quota system |
| D. | Disinvestment |
| Answer» C. Introducing Quota system | |
| 55. |
In India, liberalisation & privatisation began from: |
| A. | 1991 |
| B. | 1971 |
| C. | 1981 |
| D. | 1947 |
| Answer» A. 1991 | |
| 56. |
Globalisation has led to improvement in living conditions: |
| A. | Of all the people |
| B. | Of people in developed countries |
| C. | Of workers in the developing countries |
| D. | Internationally |
| Answer» C. Of workers in the developing countries | |
| 57. |
It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________ |
| A. | Legal environment |
| B. | Feedback mechanism |
| C. | Convenient purchasing |
| D. | Educative |
| Answer» B. Feedback mechanism | |
| 58. |
Billboard is a tool of ___ |
| A. | Advertising |
| B. | Business |
| C. | Magazines |
| D. | Marketing |
| Answer» A. Advertising | |
| 59. |
Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication. |
| A. | Personal |
| B. | Non personal |
| C. | Direct |
| D. | Indirect |
| Answer» B. Non personal | |
| 60. |
Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage______________________. |
| A. | Sale of products |
| B. | Sale of inferior products |
| C. | Sale of old products |
| D. | Sale of large products |
| Answer» B. Sale of inferior products | |
| 61. |
The Social Marketing _________ is not necessarily a physical offering. |
| A. | Price |
| B. | Product |
| C. | place |
| D. | People |
| Answer» B. Product | |
| 62. |
Who initiated Social Marketing concept? |
| A. | Michael E. Porter |
| B. | John Hegarty |
| C. | Philip Kotler |
| D. | Ryan Holiday |
| Answer» C. Philip Kotler | |
| 63. |
What is the primary goal of Social Marketing? |
| A. | Financial Growth |
| B. | Promotion |
| C. | Brand Building |
| D. | Social Good |
| Answer» D. Social Good | |
| 64. |
It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends: |
| A. | Social Marketing |
| B. | Personal Marketing |
| C. | Direct Marketing |
| D. | Need based marketing |
| Answer» A. Social Marketing | |
| 65. |
Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising. |
| A. | Negative |
| B. | Positive |
| C. | Neutral |
| D. | Criticism |
| Answer» B. Positive | |
| 66. |
Ads Targeting children have been noted to ________ |
| A. | Strengthening parent child relation. |
| B. | Happiness in parents mind, heart. |
| C. | Parents get overjoyed. |
| D. | Increase parents’ child conflict. |
| Answer» D. Increase parents’ child conflict. | |
| 67. |
Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________ |
| A. | Childhood Obesity |
| B. | Amusement |
| C. | Entertainment |
| D. | Fitness |
| Answer» A. Childhood Obesity | |
| 68. |
The stereotyping ads which shows , the older generation has memory loss ranging from mind to severe _________________ |
| A. | Positive impact |
| B. | Positive Portrayal |
| C. | Negative Portrayal |
| D. | Neutral Impact |
| Answer» C. Negative Portrayal | |
| 69. |
Attack advertising is also known as____ |
| A. | Fear advertising |
| B. | Negative advertising |
| C. | Music advertising |
| D. | Evidence advertising |
| Answer» B. Negative advertising | |
| 70. |
The objective of advertising is to ___something. |
| A. | Produce |
| B. | Create |
| C. | Sell |
| D. | Purchase |
| Answer» C. Sell | |
| 71. |
____ is the final user of product or service. |
| A. | Retailer |
| B. | Manufacturer |
| C. | Consumer |
| D. | Dealer |
| Answer» C. Consumer | |
| 72. |
Advertising in a specialist ____can reach your target market quickly and easily |
| A. | Radio |
| B. | Magazine |
| C. | Newspaper |
| D. | Television |
| Answer» A. Radio | |
| 73. |
Online Advertising is _______ compared to other forms of traditional advertising |
| A. | Relevant |
| B. | Interactive |
| C. | Popular |
| D. | Lucrative |
| Answer» B. Interactive | |
| 74. |
Pinterest, Tumblr, Flickr, are the example of |
| A. | Social Networking site |
| B. | Display Advertising |
| C. | Search Engine marketing |
| D. | Mobile Advertising |
| Answer» A. Social Networking site | |
| 75. |
The “address” that tells the browser the specific place you want to go to |
| A. | Netscape |
| B. | HTML |
| C. | Surfing |
| D. | URL |
| Answer» D. URL | |
| 76. |
What is advertising? |
| A. | Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders. |
| B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
| C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
| D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
| Answer» C. any paid form of non-personal promotion of products or services by an identified sponsor. | |
| 77. |
What is public relations? |
| A. | Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders. |
| B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
| C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
| D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
| Answer» D. A variety of programs directed toward improving the relationship between the organisation and the public. | |
| 78. |
What is personal selling? |
| A. | Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders. |
| B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
| C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
| D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
| Answer» A. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders. | |
| 79. |
What is sales promotion? |
| A. | Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders. |
| B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
| C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
| D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
| Answer» B. It is a variety of short-term incentives to encourage trial or purchase of a product or service. | |
| 80. |
What is direct marketing? |
| A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. |
| B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
| C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
| D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
| Answer» A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. | |
| 81. |
What are events and experiences? |
| A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. |
| B. | These are company sponsored activities and programs designed to create brand-related interactions with customers. |
| C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
| D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
| Answer» B. These are company sponsored activities and programs designed to create brand-related interactions with customers. | |
| 82. |
What is social media marketing? |
| A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. |
| B. | These are company sponsored activities and programs designed to create brand-related interactions with customers. |
| C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
| D. | It refers to the process of promoting business or websites through social media channels. |
| Answer» D. It refers to the process of promoting business or websites through social media channels. | |
| 83. |
What is mobile marketing? |
| A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. |
| B. | These are company sponsored activities and programs designed to create brand-related interactions with customers. |
| C. | It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website. |
| D. | It refers to the process of promoting business or websites through social media channels. |
| Answer» C. It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website. | |
| 84. |
Which of the following is not an example of persuasive advertising? |
| A. | Persuading customers to receive a sales call |
| B. | Encouraging the customer to purchase now |
| C. | Building brand preference |
| D. | Explaining how the product works |
| Answer» D. Explaining how the product works | |
| 85. |
A specific coordinated advertising effort on behalf of a particular product that extends for a specific time period |
| A. | Campaign |
| B. | Marketing |
| C. | Trial |
| D. | Commercial |
| Answer» A. Campaign | |
| 86. |
Advertising that is set in small type and arranged according to categories or interests |
| A. | Display ads |
| B. | Classified ads |
| C. | Testimonial ads |
| D. | Banner ads |
| Answer» B. Classified ads | |
| 87. |
The process of reserving time or time periods with a station or network; checking on available advertising time. |
| A. | Free time |
| B. | Cross time |
| C. | Clear time |
| D. | Reserved time |
| Answer» C. Clear time | |
| 88. |
The highest possible rate for advertising time or space. |
| A. | Gross rate |
| B. | Consumer rate |
| C. | Ad rate |
| D. | Cost |
| Answer» A. Gross rate | |
| 89. |
Which of the following is more of personal medium of advertisement? |
| A. | Internet Advertisement |
| B. | Broadcast Media |
| C. | Direct Mail Advertising |
| D. | Print Media |
| Answer» C. Direct Mail Advertising | |
| 90. |
If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» B. public relations | |
| 91. |
Which of the following promotional forms is often described as being too impersonal and only a one-way communication form? |
| A. | advertising |
| B. | personal selling |
| C. | public relations |
| D. | sales promotion |
| Answer» A. advertising | |
| 92. |
Which of the following strategies is usually followed by B2C companies with respect to promotion strategy? |
| A. | Push strategy |
| B. | Pull strategy |
| C. | Blocking strategy |
| D. | Integrated strategy |
| Answer» B. Pull strategy | |
| 93. |
Which of the following strategies is usually followed by B2B companies with respect to promotion strategy? |
| A. | Push strategy |
| B. | Pull strategy |
| C. | Blocking strategy |
| D. | Integrated strategy |
| Answer» A. Push strategy | |
| 94. |
The first step in developing an advertising program should be to: |
| A. | Set advertising objectives. |
| B. | Set the advertising budget. |
| C. | Evaluate advertising campaigns. |
| D. | Develop advertising strategy. |
| Answer» A. Set advertising objectives. | |
| 95. |
A specific communication task to be accomplished with a specific target audience during a specific period of time is called an: |
| A. | Advertising campaign. |
| B. | Advertising objective. |
| C. | Advertising criterion. |
| D. | Advertising evaluation. |
| Answer» B. Advertising objective. | |
| 96. |
Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose? |
| A. | to inform |
| B. | to persuade |
| C. | to remind |
| D. | to make profits |
| Answer» D. to make profits | |
| 97. |
__________ is used heavily when introducing a new product category |
| A. | Persuasive advertising |
| B. | Inferential advertising |
| C. | Reminder advertising |
| D. | Informative advertising |
| Answer» D. Informative advertising | |
| 98. |
Keeping consumers thinking about the product is the objective for which type of advertising? |
| A. | Informative advertising. |
| B. | Psychological advertising. |
| C. | Reminder advertising. |
| D. | Persuasive advertising. |
| Answer» C. Reminder advertising. | |
| 99. |
_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level |
| A. | advertisement media |
| B. | advertisement copy |
| C. | advertising layout |
| D. | teaser advertisements |
| Answer» A. advertisement media | |
| 100. |
The central theme of an advertisement that motivates the consumer to make a purchase decision is? |
| A. | Advertising appeal |
| B. | Advertisement script |
| C. | Slogan |
| D. | Headline |
| Answer» A. Advertising appeal | |
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