McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor Multimedia Communication (BMMC) .
| 201. |
An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called, |
| A. | Ad vehicle |
| B. | Ad spot |
| C. | Ad slot |
| D. | Ad outlet |
| Answer» A. Ad vehicle | |
| 202. |
The consistent preference and /or purchase of one brand in specific product is called: |
| A. | Brand Consistency |
| B. | Brand Loyalty |
| C. | Brand Coverage |
| D. | Objectivity |
| Answer» B. Brand Loyalty | |
| 203. |
Who is a media planner ? |
| A. | One who selects the clients |
| B. | One who selects the advertising media |
| C. | One who selects the ad egency |
| D. | One who selects the research team |
| Answer» B. One who selects the advertising media | |
| 204. |
When a company publishes their own publication, it is called as; |
| A. | House Organ |
| B. | Company Zine |
| C. | E-zine |
| D. | Brochures |
| Answer» A. House Organ | |
| 205. |
A broadcast station’s record of its programming is known as; |
| A. | Record |
| B. | Log |
| C. | Beat |
| D. | Register |
| Answer» B. Log | |
| 206. |
Define jargon; |
| A. | The deadline given to ad item to publish or broadcast |
| B. | Special words and expressions related to social groups, professions, events etc |
| C. | The reference library of a media organization |
| D. | Special advertising terms |
| Answer» B. Special words and expressions related to social groups, professions, events etc | |
| 207. |
Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes? |
| A. | Cultivation Theory |
| B. | Magic Bullet Theory |
| C. | Cognitive Dissonance Theory |
| D. | Diffusion of Innovations Theory |
| Answer» C. Cognitive Dissonance Theory | |
| 208. |
In an ad campaign, the researchers evaluate the promotion effort while it is running in the market place. This process is called; |
| A. | Concept testing |
| B. | Market Analysis |
| C. | Concurrent Testing |
| D. | Consumer Evaluation |
| Answer» C. Concurrent Testing | |
| 209. |
Cross Selling means; |
| A. | Identifying customer needs |
| B. | Convincing the customers of product benefits |
| C. | Responding to questions and objections of customers |
| D. | All of these |
| Answer» D. All of these | |
| 210. |
When a company acquires a supplier through an acquisition strategy, this is referred to as: |
| A. | Vertical marketing system |
| B. | Horizontal integration |
| C. | Backward integration |
| D. | Forward integration |
| Answer» D. Forward integration | |
| 211. |
Introducing new products to existing markets is an example of: |
| A. | Horizontal diversification |
| B. | Concentric diversification |
| C. | Conglomerate diversification |
| D. | Vertical diversification |
| Answer» A. Horizontal diversification | |
| 212. |
Corporate strategy is: |
| A. | More specific and practical than marketing strategy |
| B. | Reactive to short-term competitive activity |
| C. | The implementation of plans to achieve long-term aims |
| D. | Decided by functional marketing strategy |
| Answer» C. The implementation of plans to achieve long-term aims | |
| 213. |
The Traditional Marketing style involves |
| A. | Telemarketing |
| B. | Digital Marketing |
| C. | Indirect Marketing |
| D. | Direct Marketing |
| Answer» C. Indirect Marketing | |
| 214. |
Market information means |
| A. | Knowledge of shops and bazaars |
| B. | Knowledge of shopping malls |
| C. | Knowledge of customer profile and product mix |
| D. | Knowledge of various languages |
| Answer» C. Knowledge of customer profile and product mix | |
| 215. |
In a Selling Process, |
| A. | Only standard products are sold |
| B. | No customization required |
| C. | The seller need not have product knowledge |
| D. | The seller should aim at customer satisfaction |
| Answer» D. The seller should aim at customer satisfaction | |
| 216. |
Cognitive dissonance occurs in which stage of the buyer decision process model? |
| A. | Need recognition |
| B. | Information search |
| C. | Evaluation of alternatives |
| D. | Post-purchase behavior |
| Answer» D. Post-purchase behavior | |
| 217. |
_______________ describes changes in an individual's behavior arising from experience. |
| A. | Modeling |
| B. | Motivation |
| C. | Perception |
| D. | Learning |
| Answer» D. Learning | |
| 218. |
Sellers that handle their own exports are engaged in: |
| A. | Direct exporting |
| B. | Indirect exporting |
| C. | Licensing |
| D. | Contract manufacturing |
| Answer» A. Direct exporting | |
| 219. |
_____________ is quoted as "everyone lives by selling something." |
| A. | Bill Gates |
| B. | Robert Louis Stevenson |
| C. | Arthur Miller |
| D. | Henry Ford |
| Answer» B. Robert Louis Stevenson | |
| 220. |
_________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks." |
| A. | Online infomercials |
| B. | Online ads |
| C. | Online broadcasts |
| D. | Online bullets |
| Answer» B. Online ads | |
| 221. |
___________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter. |
| A. | Mass marketing |
| B. | Market segmentation |
| C. | Market targeting |
| D. | Market positioning |
| Answer» C. Market targeting | |
| 222. |
When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called: |
| A. | Barter |
| B. | Buy-back |
| C. | Counter purchase |
| D. | Like-value exchange |
| Answer» B. Buy-back | |
| 223. |
In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad: |
| A. | Meaningful |
| B. | Distinctive |
| C. | Believable |
| D. | Remembered |
| Answer» B. Distinctive | |
| 224. |
A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels. |
| A. | Blocking strategy |
| B. | Push strategy |
| C. | Pull strategy |
| D. | Integrated strategy |
| Answer» B. Push strategy | |
| 225. |
The purpose of strategic planning is to find ways in which the company can best: |
| A. | Overcome losses |
| B. | Use its strengths to take advantage of attractive opportunities in the environment |
| C. | Avoid paying taxes |
| D. | Avoid the expense of costly research and development while still getting the benefits |
| Answer» B. Use its strengths to take advantage of attractive opportunities in the environment | |
| 226. |
A price reduction to buyers who buy in large volumes is called a(n): |
| A. | Quantity discount |
| B. | Cash discount |
| C. | Seasonal discount |
| D. | Trade discount |
| Answer» A. Quantity discount | |
| 227. |
Conflicts between different levels of the same channel of distribution are referred to as: |
| A. | Horizontal conflicts |
| B. | Vertical conflicts |
| C. | Layer-based conflicts |
| D. | Parallel conflicts |
| Answer» B. Vertical conflicts | |
| 228. |
____________ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system |
| A. | Enlightened marketing |
| B. | Myopic marketing |
| C. | Fundamental marketing |
| D. | Conceptual marketing |
| Answer» B. Myopic marketing | |
| 229. |
A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits. |
| A. | Micromarketing |
| B. | Niche marketing |
| C. | Mass marketing |
| D. | Segment marketing |
| Answer» B. Niche marketing | |
| 230. |
___________ is a strategy of using a successful brand name to launch a new or modified product in a new category. |
| A. | Duo-branding |
| B. | Line extension |
| C. | Brand extension |
| D. | Multi-branding |
| Answer» C. Brand extension | |
| 231. |
When producers, wholesalers, and retailers act as a unified system, they comprise a: |
| A. | Marketing system |
| B. | Power-based marketing system |
| C. | Horizontal marketing system |
| D. | Vertical marketing system |
| Answer» C. Horizontal marketing system | |
| 232. |
If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types? |
| A. | Newspapers |
| B. | Television |
| C. | Direct Mail |
| D. | Radio |
| Answer» A. Newspapers | |
| 233. |
A(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service. |
| A. | Product feature |
| B. | Sponsorship |
| C. | Brand |
| D. | Logo |
| Answer» C. Brand | |
| 234. |
What is the name of the first ad agency established in India? |
| A. | Ogilvy and Mather |
| B. | Indian Advertising Agency |
| C. | Modern Publicity Company |
| D. | India’s Advertising Company |
| Answer» B. Indian Advertising Agency | |
| 235. |
The total delivery of a media schedule during a specified time period is called, |
| A. | Time Rating |
| B. | Gross Rating Point |
| C. | Average Rating Point |
| D. | Frequency |
| Answer» B. Gross Rating Point | |
| 236. |
The last stage in the selling process is the ________________ stage. |
| A. | Approach |
| B. | Handling objections |
| C. | Closing |
| D. | Follow-up |
| Answer» D. Follow-up | |
| 237. |
Costs that do not vary with production or sales levels are called: |
| A. | Fixed costs |
| B. | Variable costs |
| C. | Standard costs |
| D. | Independent costs |
| Answer» A. Fixed costs | |
| 238. |
An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a ______ |
| A. | Pamphlet |
| B. | Handbill |
| C. | Poster |
| D. | Flier |
| Answer» A. Pamphlet | |
| 239. |
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called: |
| A. | Geothermy |
| B. | Demography |
| C. | Ethnography |
| D. | Hemos-popography |
| Answer» B. Demography | |
| 240. |
Expand GRP; |
| A. | Group Rating Points |
| B. | Group Rating Programme |
| C. | Gross Rating Points |
| D. | Gross Ratio Points |
| Answer» C. Gross Rating Points | |
| 241. |
Expand ‘TRP’. |
| A. | Television Reader Poll |
| B. | Television Rating Poll |
| C. | Television Rating Points |
| D. | Television Rating Programme |
| Answer» C. Television Rating Points | |
| 242. |
Very long TV commercials providing detailed information about a product or service. Such programmes are called, |
| A. | Infotainments |
| B. | Infomercials |
| C. | Commercials |
| D. | Paid Programmes |
| Answer» B. Infomercials | |
| 243. |
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a: |
| A. | Retailer |
| B. | Wholesaler |
| C. | Distribution channel |
| D. | Logistics function |
| Answer» C. Distribution channel | |
| 244. |
The strategy whereby a company stocks its products in as many outlets as possible is called: |
| A. | Intensive distribution |
| B. | Exclusive distribution |
| C. | Selective distribution |
| D. | Closed distribution |
| Answer» A. Intensive distribution | |
| 245. |
When a seller of a product requires that its dealers not handle competitors’ products, the seller’s strategy is called: |
| A. | Multilevel distribution |
| B. | Prohibitive retailing |
| C. | Exclusive dealing |
| D. | Bonded partnering |
| Answer» C. Exclusive dealing | |
| 246. |
Which of the following terms is similar to the term “marketing logistics?” |
| A. | Channel of distribution |
| B. | Vertical integration of distribution |
| C. | Physical distribution |
| D. | Horizontal distribution |
| Answer» C. Physical distribution | |
| 247. |
A short and striking or memorable phrase used in advertising is called, |
| A. | Logo |
| B. | Brand image |
| C. | Slogan |
| D. | Sign |
| Answer» C. Slogan | |
| 248. |
The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called, |
| A. | Brand Equity |
| B. | Brand Identity |
| C. | Brand Expansion |
| D. | Brand Image |
| Answer» A. Brand Equity | |
| 249. |
Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of, |
| A. | Flash Ads |
| B. | Interstitial |
| C. | Pop ups |
| D. | GIF Animations |
| Answer» B. Interstitial | |
| 250. |
The songs or tunes about a product or service that usually carry the ad theme and a message are, |
| A. | Slogans |
| B. | Jingles |
| C. | Beats |
| D. | Themes |
| Answer» B. Jingles | |
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