McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Commerce (M.com) , Bachelor of Mass Media (BMM) , Bachelor of Business Administration in Marketing (BBA Marketing) .
| 201. |
Opinion leaders are sometimes referred to as _____. |
| A. | the influential . |
| B. | the upper class |
| C. | the middle class |
| D. | buzz marketers |
| Answer» A. the influential . | |
| 202. |
-------------------------- is the buying behavior of final consumers |
| A. | Global purchasing |
| B. | Business buying Behaviour |
| C. | Reseller buyer behaviour |
| D. | Consumer buyer behaviour. |
| Answer» D. Consumer buyer behaviour. | |
| 203. |
Which of the following is s situation in which consumer behaviour occurs? |
| A. | Communication situation |
| B. | Purchase situation |
| C. | Usage situation |
| D. | All of the above |
| Answer» D. All of the above | |
| 204. |
Consumer protection act was passed in the year |
| A. | 1948 |
| B. | 1968 |
| C. | 1986 |
| D. | 1975 |
| Answer» C. 1986 | |
| 205. |
Injurious consumption occurs when |
| A. | A product is introduced that does not meet consumer needs |
| B. | Individual makes consumption decisions that have a negative impact on their long run well being |
| C. | A firm advertises benefits that the product cannot deliver |
| D. | Consumers purchase product for symbolic rather than functional reasons |
| Answer» B. Individual makes consumption decisions that have a negative impact on their long run well being | |
| 206. |
When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________ |
| A. | Sample |
| B. | Repeat |
| C. | Long term |
| D. | All of the above |
| Answer» D. All of the above | |
| 207. |
Repeat purchase is closely related to the concept of |
| A. | Brand image |
| B. | Brand loyalty |
| C. | Brand equity |
| D. | Brand culture |
| Answer» B. Brand loyalty | |
| 208. |
Shoppers who care about mall essentials and brand name merchandise are known as ________ shoppers |
| A. | Brand |
| B. | Destination |
| C. | Basic |
| D. | Enthusiast |
| Answer» B. Destination | |
| 209. |
Post purchase evaluation means |
| A. | Researching consumers who have previously bought the product |
| B. | Comparing the purchase outcome with previous expectations |
| C. | Feelings of disappointment following a purhase |
| D. | Both A and B |
| Answer» D. Both A and B | |
| 210. |
Remembrance of good points that are related to choose a brand a compared to competing brand is called |
| A. | Selective attention |
| B. | Selective distortion |
| C. | Selective retention |
| D. | All of the above |
| Answer» C. Selective retention | |
| 211. |
In measuring consumer major AIO dimensions activities includes |
| A. | Social events |
| B. | Social issues |
| C. | Recreation |
| D. | Both A and B |
| Answer» A. Social events | |
| 212. |
Higher is gap between product performance and customer expectations, customer is |
| A. | More satisfied |
| B. | More dissatisfied |
| C. | More delighted |
| D. | None of the above |
| Answer» B. More dissatisfied | |
| 213. |
When the performance of the product matches the more than the expectations of the consumer it is called as |
| A. | Delight |
| B. | Satisfaction |
| C. | Highly satisfied |
| D. | All the above |
| Answer» A. Delight | |
| 214. |
Which is not marketed by social marketing? |
| A. | Ideas |
| B. | Intangible product |
| C. | Practices |
| D. | Behaviour |
| Answer» B. Intangible product | |
| 215. |
Needs of customers are triggered by |
| A. | Internal stimuli |
| B. | external stiumuli |
| C. | Both A and B |
| D. | None of the Above |
| Answer» C. Both A and B | |
| 216. |
Tendency to which experiences of potential customers fits with innovation is called |
| A. | Relative advantage |
| B. | Divisibility |
| C. | Communicability |
| D. | Compatibility |
| Answer» D. Compatibility | |
| 217. |
Any individual who purchases goods and services from the market for his/her end-use is called a.................. |
| A. | Customer |
| B. | Purchaser |
| C. | Consumer |
| D. | All these |
| Answer» A. Customer | |
| 218. |
------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket. |
| A. | Consumer behavior |
| B. | Consumer interest |
| C. | Consumer attitude |
| D. | Consumer perception |
| Answer» B. Consumer interest | |
| 219. |
------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. |
| A. | Consumer behavior |
| B. | Consumer interest |
| C. | Consumer attitude |
| D. | Consumer perception |
| Answer» A. Consumer behavior | |
| 220. |
-------------- refers to how an individual perceives a particular message |
| A. | Consumer behavior |
| B. | Consumer interest |
| C. | Consumer attitude |
| D. | Consumer interpretation. |
| Answer» D. Consumer interpretation. | |
| 221. |
“----------- is the action and decisions process or people who purchase goods and services for personal consumption.” |
| A. | Consumer behavior |
| B. | Consumer interest |
| C. | Consumer attitude |
| D. | Consumer interpretation. |
| Answer» A. Consumer behavior | |
| 222. |
________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs. |
| A. | The marketing concept |
| B. | The strategic plan |
| C. | The product influences |
| D. | The price influences. |
| Answer» A. The marketing concept | |
| 223. |
Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________. |
| A. | Decline in the influence of religious values |
| B. | Decline in communal influences |
| C. | Strong awareness of brands in the market |
| D. | Strong awareness of pricing policies in the market. |
| Answer» A. Decline in the influence of religious values | |
| 224. |
___________ develop on the basis of wealth, skills and power. |
| A. | Economical classes |
| B. | Purchasing communities |
| C. | Competitors |
| D. | Social classes. |
| Answer» D. Social classes. | |
| 225. |
The starting point in understanding how consumers respond to various marketing efforts the company might use is the: |
| A. | Lipinski model of buying behavior. |
| B. | Stimulus-response model of buyer behavior. |
| C. | Freudian model of buying behavior. |
| D. | Maslow’s model of life-cycle changes. |
| Answer» B. Stimulus-response model of buyer behavior. | |
| 226. |
According to the stimulus-response model of buyer behavior , the place where consumers process marketing stimuli prior to making purchase decision is called_______________ |
| A. | Consumer’s value chain. |
| B. | Consumer’s cognitive schema. |
| C. | Consumer’s black box. . |
| D. | Consumer’s thoughts-emotions network. |
| Answer» C. Consumer’s black box. . | |
| 227. |
Consumer purchases are influenced strongly by cultural, social, personal, and __________ |
| A. | Psychographic characteristics. |
| B. | Psychological characteristics |
| C. | Psychometric characteristics. |
| D. | Supply and demand characteristics. |
| Answer» B. Psychological characteristics | |
| 228. |
______________ is the most basic cause of a person’s wants and behaviors. |
| A. | Culture. |
| B. | Social class |
| C. | Personality |
| D. | Lifestyle |
| Answer» A. Culture. | |
| 229. |
The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings. |
| A. | liberal political causes |
| B. | conservative political causes |
| C. | informality. |
| D. | downsizing |
| Answer» C. informality. | |
| 230. |
A ________________ is a group of people with shared value systems based on common life experiences and situations. |
| A. | culture |
| B. | subculture |
| C. | lifestyle composite |
| D. | social class |
| Answer» B. subculture | |
| 231. |
A ___________ is a strong internal stimulus that calls for action. |
| A. | Driv . |
| B. | cue |
| C. | response |
| D. | perception . |
| Answer» A. Driv . | |
| 232. |
If a consumer describes a car as being the “most economical car on the market,” then this descriptor is an ___________ |
| A. | Rule. |
| B. | Attitude. |
| C. | Belief. . |
| D. | Cue. |
| Answer» C. Belief. . | |
| 233. |
If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________ |
| A. | Rule. |
| B. | Attitude. . |
| C. | Belief. |
| D. | Cue. |
| Answer» B. Attitude. . | |
| 234. |
___________ puts people into a frame of mind of liking or disliking things, of moving toward or away from them. |
| A. | A rule |
| B. | An attitude. |
| C. | A belief 00 |
| D. | A cue. |
| Answer» B. An attitude. | |
| 235. |
According to the buyer decision process suggested in the text, the first stage is characterized as being one of __________ |
| A. | Awareness. |
| B. | Information search. |
| C. | Need recognition. . |
| D. | Demand formulation. |
| Answer» C. Need recognition. . | |
| 236. |
The buying process can be triggered by a(n) __________ when one of the person’s normal needs—hunger, thirst, sex—rises to a level high enough to become a drive. |
| A. | awareness |
| B. | external stimuli |
| C. | internal stimuli . |
| D. | experiential motivation. |
| Answer» C. internal stimuli . | |
| 237. |
The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption. |
| A. | adoption process . |
| B. | consumption process |
| C. | innovation process |
| D. | new product development process |
| Answer» A. adoption process . | |
| 238. |
All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT: |
| A. | Awareness. |
| B. | Process. |
| C. | Interest. |
| D. | Trial. |
| Answer» B. Process. | |
| 239. |
Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis. |
| A. | Relative advantage |
| B. | Synchronization |
| C. | Compatibility |
| D. | Divisibility . |
| Answer» D. Divisibility . | |
| 240. |
If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________ |
| A. | Business market. . |
| B. | International market. |
| C. | Consumer market. |
| D. | Private sector market. |
| Answer» A. Business market. . | |
| 241. |
All of the following are among the primary differences between a business market and a consumer market except ____________ |
| A. | Purchase decisions to satisfy needs. . |
| B. | Market structure and demand. |
| C. | The nature of the buying unit. |
| D. | The types of decisions and the decision process involved. |
| Answer» A. Purchase decisions to satisfy needs. . | |
| 242. |
When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________ |
| A. | Kinked demand. |
| B. | Inelastic demand. |
| C. | Cyclical dema |
| D. | d. Derived demand. . |
| Answer» D. d. Derived demand. . | |
| 243. |
General Motors buys steel because consumers buy cars. If consumer demand for cars drops, so will General Motors’ demand for steel. This is an example of the relationships found in___________ |
| A. | Kinked demand. |
| B. | Inelastic demand. |
| C. | Cyclical dema |
| D. | d. Derived demand. . |
| Answer» D. d. Derived demand. . | |
| 244. |
That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets? |
| A. | market structure and demand |
| B. | the nature of the buying unit . |
| C. | types of decisions made |
| D. | type of decision process itself |
| Answer» B. the nature of the buying unit . | |
| 245. |
The place in the business buying behavior model where interpersonal and individual Influences might interact is called the__________ |
| A. | Environment. |
| B. | Response. |
| C. | Stimuli. |
| D. | Buying center. |
| Answer» B. Response. | |
| 246. |
In a _______________, the buyer reorders something without any modifications. |
| A. | habitual re buying |
| B. | straight re buying |
| C. | modified re buying |
| D. | new task buying |
| Answer» B. straight re buying | |
| 247. |
In a _______________, the buyer wants to change something about product specifications, prices, terms, or suppliers. |
| A. | habitual re buy |
| B. | straight re buy |
| C. | modified re buy . |
| D. | new task buy |
| Answer» C. modified re buy . | |
| 248. |
When a firm buys a product or service for the first time, it is facing a _____________ |
| A. | Habitual re buy situation. |
| B. | Straight re buy situation. |
| C. | Modified re buy situation. |
| D. | New task situation. . |
| Answer» D. New task situation. . | |
| 249. |
The “in” suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations? |
| A. | modified re buy . |
| B. | new task buying |
| C. | straight re buy |
| D. | indirect re buy |
| Answer» A. modified re buy . | |
| 250. |
The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process. |
| A. | buying center . |
| B. | purchasing center |
| C. | bidding center |
| D. | demand-supply center |
| Answer» A. buying center . | |
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