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Chapter:

60+ Unit 3 Solved MCQs

in International Marketing

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Management Studies (BMS) , Master of Business Administration (MBA) .

Chapters

Chapter: Unit 3
51.

In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections?

A. Political
B. Legal
C. Political and economic and legal
D. Political and environmental
Answer» C. Political and economic and legal
52.

An 'industry recipe' can be defined as:

A. An accepted pattern of operating and competing
B. A tactic for anticipating a competitor's next move
C. The hidden competences that are difficult to imitate
D. A strategic group
Answer» B. A tactic for anticipating a competitor's next move
53.

Typically, profits are highest in which stage of the industry life-cycle?

A. Introduction
B. Growth
C. Maturity
D. Decline
Answer» A. Introduction
54.

Which of the following industries is least likely to follow the conventional life-cycle model?

A. Software development
B. Coal mining
C. Insurance broking
D. Hairdressing
Answer» A. Software development
55.

Brandenburger and Nalebuff added a sixth force to Porter's Five Forces. It is known as:

A. The threat of substitutes
B. The power of complementors
C. Seller power
D. Government regulation
Answer» A. The threat of substitutes
56.

The Six Forces framework is based on the principle of:

A. Resource-based view
B. Conduct - structure - performance
C. Econometrics
D. Structure - conduct – performance
Answer» D. Structure - conduct – performance
57.

In the Six Forces, the 'threat of new entrants' relates to:

A. Barriers to entry
B. Substitutes
C. Switching costs
D. Buyer power
Answer» D. Buyer power
58.

An industry characterized by irregular patterns of stability, rapid technological change, high uncertainty and global competition can be described as:

A. Hypercompetitive
B. Hyperactive
C. Atypical
D. Co-optive
Answer» D. Co-optive
59.

A situation in which the joint moves of two firms can determine how much money each firm can make or lose can be explained using the story of:

A. The Trojan Horse
B. The Icarus Paradox
C. The Prisoner's Dilemma
D. The Icarus Dilemma
Answer» C. The Prisoner's Dilemma
60.

In the context of environmental analysis, 'munificence' means:

A. The extent to which resources are freely available to support firms in an industry and enable them to grow
B. The extent to which it is diverse
C. The extent to which it is stable or turbulent
D. The extent to which the industry follows the conventional life-cycle stages.
Answer» B. The extent to which it is diverse

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