McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: B.A. in Journalism and Mass Communication (BAJMC) .
| 1. |
Which social network is considered the most popular for business to business marketing? |
| A. | |
| B. | Orkut |
| C. | Ryze |
| D. | |
| Answer» D. LinkedIn | |
| 2. |
What is unique about digital media marketing? |
| A. | Can combine all form of communication |
| B. | Generates contacts quickly |
| C. | Interactive communication |
| D. | All of the above |
| Answer» D. All of the above | |
| 3. |
Which of the following is the method through which advertisers attempt to drive traffic to |
| A. | MPC |
| B. | Banner |
| C. | CDC |
| D. | SEO |
| Answer» D. SEO | |
| 4. |
Which of the following is not a standard in online advertising? |
| A. | Referral Links |
| B. | Dynamic Banner |
| C. | Signal |
| D. | Banner |
| Answer» C. Signal | |
| 5. |
Where is the digital marketing commonly takes place ? |
| A. | Social Media |
| B. | Traditional Media |
| C. | Print Media |
| D. | None |
| Answer» A. Social Media | |
| 6. |
What is the full form of SEO ? |
| A. | Search Ethics Optimzation |
| B. | Search Engine Optimzation |
| C. | Search Equity Optimzation |
| D. | Search Eric Optimzation |
| Answer» B. Search Engine Optimzation | |
| 7. |
Measuring and tracking the performance of marketing efforts on web is called |
| A. | Web Racus |
| B. | Web Station |
| C. | Web Browsing |
| D. | Web Analytics |
| Answer» D. Web Analytics | |
| 8. |
What is the process to generate more traffic on web |
| A. | SEM |
| B. | SEP |
| C. | SEQ |
| D. | SEU |
| Answer» A. SEM | |
| 9. |
Social Media campaign includes the following softwares or applications? |
| A. | Bing |
| B. | yahoo |
| C. | |
| D. | webportal |
| Answer» C. Facebook | |
| 10. |
Who is the CEO of Twitter ? |
| A. | Mc Luhan |
| B. | Richard Flair |
| C. | Jack Dorsey |
| D. | Ellen Jose |
| Answer» C. Jack Dorsey | |
| 11. |
Web Audience Measurement (WAM) is an audience measurement and website analytics tool |
| A. | internet usage |
| B. | TRP |
| C. | show division |
| D. | flag |
| Answer» A. internet usage | |
| 12. |
Google Analytics can be understood as a |
| A. | Moderate Service |
| B. | Free Service |
| C. | Paid Service |
| D. | None of these |
| Answer» B. Free Service | |
| 13. |
When was the Facebook found ? |
| A. | 2002 |
| B. | 2003 |
| C. | 2001 |
| D. | 2004 |
| Answer» D. 2004 | |
| 14. |
Which one of these is not a social media site ? |
| A. | |
| B. | |
| C. | |
| D. | Skype |
| Answer» C. Google | |
| 15. |
Which one of these is not a photo sharing social media platform ? |
| A. | |
| B. | Snapchat |
| C. | |
| D. | Youtube |
| Answer» D. Youtube | |
| 16. |
can tell you that How many people visit the website ? |
| A. | Google Analytics |
| B. | Zoom |
| C. | RAM |
| D. | String |
| Answer» A. Google Analytics | |
| 17. |
E- mail marketing is also a form of |
| A. | Measure Marketing |
| B. | Digital Marketing |
| C. | Offlne |
| D. | Degree |
| Answer» B. Digital Marketing | |
| 18. |
What is the full form of SEM ? |
| A. | Search Engine Mask |
| B. | SourceEngine Machine |
| C. | Search Engine Marketing |
| D. | Search Exit Marketing |
| Answer» C. Search Engine Marketing | |
| 19. |
It is important to determine audience demographics and develop targeted ads when |
| A. | Digital Media |
| B. | Traditional Media |
| C. | Communication |
| D. | None |
| Answer» A. Digital Media | |
| 20. |
was launched in year 2003 |
| A. | |
| B. | |
| C. | |
| D. | |
| Answer» A. LinkedIn | |
| 21. |
Second stage of development in internet |
| A. | Web 3.0 |
| B. | Web2.0 |
| C. | Web 1.0 |
| D. | None |
| Answer» B. Web2.0 | |
| 22. |
Digital marketing process is a comprehensive way to |
| A. | to establish offline |
| B. | manufacture business |
| C. | promote the business online |
| D. | to get visible only |
| Answer» C. promote the business online | |
| 23. |
Visibility is reaching out to your |
| A. | company |
| B. | otential customers |
| C. | agency |
| D. | data |
| Answer» B. otential customers | |
| 24. |
Which platform has full rights to edit and delete the |
| A. | Juggle Platform |
| B. | Regonal Platform |
| C. | PaidPlatform |
| D. | Owned Platform |
| Answer» D. Owned Platform | |
| 25. |
Earned visiblity in digital media marketing include |
| A. | WOM(Word of Mouth) |
| B. | Paid Ads |
| C. | Paid Search |
| D. | Paid Content |
| Answer» A. WOM(Word of Mouth) | |
| 26. |
Blogs comes under |
| A. | Traditional Platform |
| B. | Paid Platform |
| C. | Owned Platform |
| D. | Earned Platform |
| Answer» C. Owned Platform | |
| 27. |
Which increases the chances of turning the visitors into leads and final conversions |
| A. | Non Qualiy traffiic |
| B. | Quality Traffic |
| C. | Assumed Traffic |
| D. | Static Traffic |
| Answer» B. Quality Traffic | |
| 28. |
Use of social media in digital marketing is |
| A. | social conversion |
| B. | social media optimization |
| C. | social platform |
| D. | socal sites |
| Answer» B. social media optimization | |
| 29. |
is a paid advertisement on digtal media |
| A. | Pay per click |
| B. | Router |
| C. | WOM |
| D. | None |
| Answer» A. Pay per click | |
| 30. |
Which rule applies in engaging the traffic |
| A. | The Rule of 30 seconds |
| B. | The Rule of Visibility |
| C. | The rule of Goal |
| D. | The Rule of 59 seconds |
| Answer» D. The Rule of 59 seconds | |
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