McqMate
| 1. |
Which of the following is a problem assciated with survey research |
| A. | The problem of objectivity |
| B. | The problem of 'going naïve' |
| C. | The problem of omission |
| D. | The problem of robustness |
| Answer» C. The problem of omission | |
| 2. |
What is an observation Schedule? |
| A. | A set of explicit rule sfor assigning behavior to categories |
| B. | A timetable of days on which you plan to carry out your observation |
| C. | A lost of questions to ask your interviewees |
| D. | A way of testing for measurement validity |
| Answer» A. A set of explicit rule sfor assigning behavior to categories | |
| 3. |
What is the full form for TRP? |
| A. | TAM Rating Programme |
| B. | Television Rating Point |
| C. | Television Research Point |
| D. | Target Rating Point |
| Answer» B. Television Rating Point | |
| 4. |
Preliminary data collection is a part of- |
| A. | Descriptive Research |
| B. | Exploratory Research |
| C. | Applied Research |
| D. | Explanatory Research |
| Answer» B. Exploratory Research | |
| 5. |
The most important advantage of sampling method of data collection is- |
| A. | Increase accuracy |
| B. | The only method of data collection |
| C. | Saves time |
| D. | Easy to handle the data |
| Answer» C. Saves time | |
| 6. |
Which form of data below can usually be obtained more quickly and at a lower cost than the others? |
| A. | Survey Research |
| B. | Secondary Data |
| C. | Primary Data |
| D. | Online Marketing Research |
| Answer» B. Secondary Data | |
| 7. |
Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide? |
| A. | Observational Research |
| B. | Focus Groups |
| C. | Personal Interviews |
| D. | Questionnaires |
| Answer» A. Observational Research | |
| 8. |
Research refers to the search for-: |
| A. | Information |
| B. | Knowledge |
| C. | Analysis |
| D. | Applications |
| Answer» B. Knowledge | |
| 9. |
Which is the most common method to conduct a web survey? |
| A. | Email Survey |
| B. | SMS Survey |
| C. | Social Media Integration |
| D. | All of the above |
| Answer» D. All of the above | |
| 10. |
The objective of research should be: |
| A. | Providing new information |
| B. | Pushing back ignorance and baseless nations |
| C. | Both A&B |
| D. | None of these |
| Answer» C. Both A&B | |
| 11. |
Which amongst the following is an advantage of Web Survey? |
| A. | Faster medium to Reach Target Audience |
| B. | Data Reliability |
| C. | Population Selection |
| D. | Easy Cooperation |
| Answer» A. Faster medium to Reach Target Audience | |
| 12. |
Conducting surveys is the most common method of generating |
| A. | Qualitative Data |
| B. | Primary Data |
| C. | Secondary Data |
| D. | None of the above |
| Answer» B. Primary Data | |
| 13. |
Census method of research is which type of method? |
| A. | Qualitative |
| B. | Quantitative |
| C. | Biased |
| D. | All of the above |
| Answer» B. Quantitative | |
| 14. |
A research hypothesis can take either |
| A. | Declarative form |
| B. | Null form |
| C. | Question form |
| D. | All of the above |
| Answer» D. All of the above | |
| 15. |
Media Research is related to |
| A. | Primary-data collection |
| B. | Secondary-data collection |
| C. | Copy-testing technique |
| D. | Raw data and facts |
| Answer» C. Copy-testing technique | |
| 16. |
Market research is done to target: |
| A. | Customers |
| B. | Producers |
| C. | Advertisements |
| D. | None of these |
| Answer» A. Customers | |
| 17. |
The most immediate step of market research is |
| A. | Advertising |
| B. | Setting target audience |
| C. | Effective media planning |
| D. | All of these |
| Answer» C. Effective media planning | |
| 18. |
Which of the following best suits for 'Action Research? |
| A. | It is an applied research |
| B. | It is an quantitative research |
| C. | It is a survey research |
| D. | It is a population research |
| Answer» A. It is an applied research | |
| 19. |
What is the full form for IRS? |
| A. | Internal Revenue Service |
| B. | Indian Readership Survey |
| C. | International Readership Survey |
| D. | Individualised Research Study |
| Answer» B. Indian Readership Survey | |
| 20. |
Which of the following is not a tyoe if sampling used in structured observation? |
| A. | Focal Sampling |
| B. | Scan Sampling |
| C. | Emotional Sampling |
| D. | Behavior Sampling |
| Answer» C. Emotional Sampling | |
| 21. |
Suppose you are doing a survey in which sample quality ans precision are at utmost importance, and you need to ask some critical open-ended questions. Which survey mode would work best? |
| A. | Face-to-face Interview |
| B. | Telephone Interview |
| C. | Mail Questionnaire |
| D. | Mixed mode combining telephone interviews with a mailed questionnaire |
| Answer» A. Face-to-face Interview | |
| 22. |
Planning a survey involves 2 concurrent activities: one, Construction of the survey instrument and which is the second? |
| A. | Selection of the sample |
| B. | Selection of the survey mode |
| C. | Coding of variables |
| D. | Selection of the survey design |
| Answer» A. Selection of the sample | |
| 23. |
Which of the following is not something a researcher will have to consider when thinking about their sample size? |
| A. | Time and Cost |
| B. | No Responses |
| C. | Length of Questionnaire |
| D. | Heterogeneity of population |
| Answer» C. Length of Questionnaire | |
| 24. |
Research is which type of activity |
| A. | Social |
| B. | Political |
| C. | Academic |
| D. | Disciplined |
| Answer» C. Academic | |
| 25. |
Research is a: |
| A. | Tool for delve deep in quest of truth |
| B. | Phenomenon comprising of predefined processes |
| C. | Boom to society |
| D. | All of the above |
| Answer» D. All of the above | |
| 26. |
Which of the following is the first step in starting the research process? |
| A. | Searching sources of information to locate problem. |
| B. | Survey of related literature |
| C. | Identification of problem |
| D. | Searching for solutions to the problem |
| Answer» C. Identification of problem | |
| 27. |
Which country after India has the highest sample size in readership Survey |
| A. | France |
| B. | Brazil |
| C. | Germany |
| D. | Finland |
| Answer» B. Brazil | |
| 28. |
In National Readership Survey, what is the minimum age to participate in a survey |
| A. | 10 Years |
| B. | 11 Years |
| C. | 12 Years |
| D. | 13 Years |
| Answer» C. 12 Years | |
| 29. |
Research can be used in the fields of |
| A. | Education |
| B. | Economics |
| C. | Administrator |
| D. | All of the above |
| Answer» D. All of the above | |
| 30. |
Research problem is selected from the stand point of? |
| A. | Researcher's interest |
| B. | Financial support |
| C. | Social relevance |
| D. | Availbility of relevant literature |
| Answer» C. Social relevance | |
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