McqMate
| 1. |
Corporate Communications use emails, announcements, minutes of meetings, intranet as internal communication platforms |
| A. | external communication |
| B. | internal communication |
| C. | disrupted communication |
| D. | prolonged communication |
| Answer» B. internal communication | |
| 2. |
Internal and external communication tools are used to ________________ important information about an organization's present and future plans. |
| A. | disseminate |
| B. | eradicate |
| C. | duplicate |
| D. | formulate |
| Answer» A. disseminate | |
| 3. |
Public Relations use the external communications prepared by Corporate Communications to generate a_________________ of the company |
| A. | static image |
| B. | positive image |
| C. | negative image |
| D. | mobile image |
| Answer» B. positive image | |
| 4. |
___________ is communication that is used primarily to influence an audience and further an agenda, which may not be objective and may be presenting facts selectively to encourage a particular synthesis or perception |
| A. | persuasion |
| B. | propaganda |
| C. | publicity |
| D. | pseudo-events |
| Answer» B. propaganda | |
| 5. |
___________ is a deliberate attempt on the part of public relations practitioners to influence the public |
| A. | propaganda |
| B. | publicity |
| C. | pseudo-events |
| D. | persuasion |
| Answer» D. persuasion | |
| 6. |
Diffusion theory has __________discrete steps |
| A. | five |
| B. | six |
| C. | eight |
| D. | ten |
| Answer» A. five | |
| 7. |
The first rule of crisis management is to ________ |
| A. | communicate |
| B. | hide |
| C. | negate |
| D. | deny |
| Answer» A. communicate | |
| 8. |
________is the face of a company |
| A. | website |
| B. | company office |
| C. | twitter account |
| D. | email id |
| Answer» A. website | |
| 9. |
______________ marketing allows companies to communicate directly and instantly with their stakeholder, marking a shift from the traditional one-way output of corporate communications, to an expanded dialogue between company and consumer |
| A. | social media |
| B. | affiliate |
| C. | targeted |
| D. | face-to-face |
| Answer» A. social media | |
| 10. |
__________________ is the synchronous, interactive, real time exchange of message via a mediated source |
| A. | |
| B. | social networking sites |
| C. | blogs |
| D. | online chat |
| Answer» D. online chat | |
Done Reading?