McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Arts in Multimedia and Mass Communication (BAMMC) .
| 1. |
Mass media plays a vital role in ______ and reflecting public opinion, connecting the world to individuals and reproducing the self image of society. |
| A. | forming |
| B. | caring |
| C. | reshaping |
| D. | redirecting |
| Answer» A. forming | |
| 2. |
The _______ educates people about the world outside of their locale |
| A. | tv |
| B. | mass media |
| C. | newspapers |
| D. | films |
| Answer» B. mass media | |
| 3. |
The two-step flow of communication model says that most people form their opinions under the influence of _______ |
| A. | friends |
| B. | opinion followers |
| C. | opinion leaders |
| D. | family |
| Answer» C. opinion leaders | |
| 4. |
Paul Lazarsfeld introduced ________ theory. |
| A. | propaganda model |
| B. | agenda setting |
| C. | medium is the message |
| D. | two step flow |
| Answer» D. two step flow | |
| 5. |
McLuhan proposes that a communication _____ itself, not the messages it carries, should be the primary focus of study. |
| A. | medium |
| B. | path |
| C. | roadway |
| D. | carrier |
| Answer» A. medium | |
| 6. |
The nature of a ____ is important than the meaning or content of the message. |
| A. | message |
| B. | medium |
| C. | carrier |
| D. | path |
| Answer» B. medium | |
| 7. |
__________ describes the "ability to influence the importance placed on the topics'' for people. |
| A. | medium is the message |
| B. | two step flow |
| C. | agenda setting |
| D. | propaganda model |
| Answer» C. agenda setting | |
| 8. |
The study of agenda-setting describes the way _______ attempts to influence viewers, and establish a hierarchy of news prevalence. |
| A. | activists |
| B. | youtubers |
| C. | political leaders |
| D. | media |
| Answer» D. media | |
| 9. |
Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific _____ . |
| A. | needs |
| B. | wants |
| C. | desires |
| D. | agenda |
| Answer» A. needs | |
| 10. |
__________ is an audience-centered approach to understanding mass communication. |
| A. | agenda setting |
| B. | uses and gratification |
| C. | two step flow |
| D. | propaganda model |
| Answer» B. uses and gratification | |
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