For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a

Related MCQs

• In , the company can develop new products that are technologically unrelated to its current product line and still can appeal to its current customers.
• The BCG's Growth Share matrix uses and of market growth as criteria to make investment decisions.
• Select right order of intensive growth strategies:
• Product development strategy for achieving intensive growth focuses on:
• 'Diversification strategy' is used to gain market share in
• In , the company may seek new opportunities that have no relation with its current technology, products, or markets.
• An integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage in a specific product market is a definition of:
• Défense strategies in which the leader stretches over new market territories using market diversification is classified as
• Acquiring one or more suppliers for integrative growth is
• Opportunities to achieve further growth within current businesses are: