In , the company can develop new products that are technologically unrelated to its current product line and still can appeal to its current customers.

Related MCQs

• In , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers.
• In , the company may seek new opportunities that have no relation with its current technology, products, or markets.
• For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a
• It directs at developing new products before competitors do at improving product quality or at improving manufacturing processes to reduce costs.
• A differentiation strategy provides products that customers perceive as having:
• SBU (strategic business unit) is a unit that is usually responsible for its own budgeting, new product decisions, hiring decisions, and price setting.
• The useful framework for detecting new is called a "product-market expansion grid"
• Change in company’s ………. gives rise to problems necessitating a new ……… to be made
• Redefining how company gets paid or create innovative new revenue streams is of Business innovation.
• ---------- can also be defined as “a general direction set for the company and its various components to achieve a desired state in the future.