People have to physically present themselves so that they become immersed within the service process. This type of service process is referred to as

Related MCQs

• By participating in the service delivery process,customers cocreate for themselves.
• This is when customers visit the service facility so that they are personally involved through the service delivery process
• Service firms often find themselves in a three-cornered fight between
• ……………. Is based on the idea that customer expectations of the service they will receive shape their perception of the actual service encounter.
• The technique that allows consumers to either buy Service A and Service B together on purchase one service separately is called
• Service marketing become difficult because of …………….
• . has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment
• The mental energy spent by customers to acquire service is referred to as _____.
• ………….. is the tool for simultaneously depicting the service process, the point of customer contract and the evidence of the service from the customer point of view
• ………………..is a tool for simultaneously depicting the service process, the points of customer contact, and the evidence of service from the customer’s point of