. has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment

Related MCQs

• This is when customers visit the service facility so that they are personally involved through the service delivery process
• “All human actors who play a part in service delivery and thus influence the buyer’s perceptions: namely, the firm’s personnel, the customer and other customers in the service environment.”
• People have to physically present themselves so that they become immersed within the service process. This type of service process is referred to as
• “…….is the culture where an appreciation for good service exists and where giving good service to internal as well as ultimate, external customers is considered a natural way of life and one of the most important norms by everyone.”
• The technique that allows consumers to either buy Service A and Service B together on purchase one service separately is called
• Which pricing strategies encourage the customer to expand his/her dealings with the service provider?
• The difference between desired service and the level of service considered adequate is known as
• The service-quality model identifies………….. gaps that result in unsuccessful delivery.
• By participating in the service delivery process,customers cocreate for themselves.
• Service marketing become difficult because of …………….