The approach of using an established brand to launch a new product is          

Related MCQs

• Using one brand name for several related products is known as which of the following?
• When the promotional mix for a product is affected by the path the product takes from the
• A strong brand commands
• In strategic brand management, focus is on
• A can be defined as the marketers vision of brand and what is should do
• …………defines what the brand thinks about the consumer, as per the consumer
• When the same brand name holds several products in different markets, it is known as the
• The term brand equity refers to:
• Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be
• To introduce the new products to world of consumers is the main goal of: