Scale in which the respondent directly compares two or more objects and makes choices among them is

Related MCQs

• Social status of the respondent is measured on the basis of …… scale
• Scale that indicates the relative position of two or more objects or some characteristics is called
• Respondent errors and administrative errors are examples of ………….
• Measurement that involves monitoring a respondent’s involuntary responses to marketing stimuli via the use of electrodes and other equipment is called
• Which of the following scale is not a type of comparative scale?
• Scales where respondent is asked to rate an item in comparison with another item or a group of items each other based on a common criterion is
• When a ……………… scale is used for the purpose of the identification, there is strict one to one correspondence between the numbers and the objects.
• The ……………. Scale is known as nominal scale.
• The Fahrenheit scale of measuring temperature is a ………. scale.
• ……… scale is also called summated rating scale.