Scales where respondent is asked to rate an item in comparison with another item or a group of items each other based on a common criterion is

Related MCQs

• Measurement that involves monitoring a respondent’s involuntary responses to marketing stimuli via the use of electrodes and other equipment is called
• The most common scales used in research are
• A ………………. Is a set of questions which are asked and filled in by the interviewer in a face to face situation with another person.
• Respondent errors and administrative errors are examples of ………….
• Social status of the respondent is measured on the basis of …… scale
• Scale in which the respondent directly compares two or more objects and makes choices among them is
• Which frequency expresses the number of items in an interval as a proportion or fraction of the total number of items in the data set?
• In business research, attitudinal data obtained from rating scales are often treated as …………….. Data.
• There are ……… primary scales of measurement.
• ……………. Scales is also known as the cardinal level of measurement.