Series of advertisement messages that share a single idea or theme is

Related MCQs

• Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.
• The central theme of an advertisement that motivates the consumer to make a purchase decision is?
• The words used to convey the advertisement idea is ____________.
• Advertisement promotes_________.
• The plan that show time, date and frequency of an advertisement is
• Selection of most appropriate cost-effective medium in advertisement is
• Which of the following is more of personal medium of advertisement?
• Independent organization of creative people for advertisement and promotional tools are called
• The content and context of a message contained in an advertisement is called?
• Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.