McqMate
| 1. |
Marketing utility consists of ________. |
| A. | Price. |
| B. | Place, price. |
| C. | Product, place, price and profit. |
| D. | Product, Price, place, promotion |
| Answer» D. Product, Price, place, promotion | |
| 2. |
A place for buying and selling activities is called ________. |
| A. | Market. |
| B. | Marketing. |
| C. | Market research. |
| D. | Market information. |
| Answer» A. Market. | |
| 3. |
The exchange value of a good service in terms of money is_________. |
| A. | Price. |
| B. | Product. |
| C. | Buying. |
| D. | Selling. |
| Answer» A. Price. | |
| 4. |
Selling the same product at different prices is known as________. |
| A. | Price lining. |
| B. | Dual pricing. |
| C. | Geographical pricing. |
| D. | Monopoly pricing. |
| Answer» B. Dual pricing. | |
| 5. |
The words used to convey the advertisement idea is ____________. |
| A. | Advertisement. |
| B. | Advertisement Research. |
| C. | Advertisement copy. |
| D. | Advertisement budget |
| Answer» C. Advertisement copy. | |
| 6. |
Advertisement promotes_________. |
| A. | . Purchases. |
| B. | Production. |
| C. | Sales. |
| D. | Price. |
| Answer» C. Sales. | |
| 7. |
Agricultural products are_________. |
| A. | Perishable. |
| B. | Highly priced. |
| C. | Low quality products. |
| D. | Heterogeneous goods |
| Answer» D. Heterogeneous goods | |
| 8. |
The social aspect of marketing is to ensure_________. |
| A. | Price. |
| B. | Demand. |
| C. | Low price with high quality. |
| D. | Service goods. |
| Answer» C. Low price with high quality. | |
| 9. |
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires? |
| A. | Gender segmentation. |
| B. | Benefit segmentation |
| C. | Occasion segmentation. |
| D. | Age and life cycle segmentation |
| Answer» C. Occasion segmentation. | |
| 10. |
The typical method of retail operation used by supermarkets and catalog showrooms is called: |
| A. | Self service retailing. |
| B. | Limited service retailing. |
| C. | Full service retailing. |
| D. | Service merchandiser. |
| Answer» A. Self service retailing. | |
| 11. |
Marketing creates profit by creating _____ to the buyer. |
| A. | Value. |
| B. | Money. |
| C. | Product. |
| D. | Price. |
| Answer» A. Value. | |
| 12. |
_____ needs the interest of the buyer. |
| A. | Product. |
| B. | Sales. |
| C. | Production. |
| D. | Manufacturing. |
| Answer» A. Product. | |
| 13. |
_____ includes the configuration of benefits, value, cost and satisfaction |
| A. | Demand. |
| B. | Innovation. |
| C. | Creativity. |
| D. | Invention. |
| Answer» D. Invention. | |
| 14. |
All companies strive to build _____ strength. |
| A. | Brand. |
| B. | Image. |
| C. | Customer. |
| D. | Employee |
| Answer» A. Brand. | |
| 15. |
Which one of the following is not one of the P s of marketing? |
| A. | Product. |
| B. | Price. |
| C. | Place. |
| D. | Production. |
| Answer» D. Production. | |
| 16. |
. Which of the following best identifies how marketing must be understood today? |
| A. | Satisfy customer needs. |
| B. | Marketing. |
| C. | Selling. |
| D. | Behaviour. |
| Answer» A. Satisfy customer needs. | |
| 17. |
A _____ is a trade of vale between two or more parties. |
| A. | Transaction. |
| B. | Exchange. |
| C. | Transfer. |
| D. | Prospecting. |
| Answer» A. Transaction. | |
| 18. |
Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort? |
| A. | Marketing. |
| B. | Selling. |
| C. | Production. |
| D. | Product. |
| Answer» B. Selling. | |
| 19. |
_____ includes that other company s offering similar products & services to the same customer at similar prices. |
| A. | Supply Chain. |
| B. | Competition. |
| C. | Product. |
| D. | Price |
| Answer» B. Competition. | |
| 20. |
_____ consists of a group of customers who share a similar set of wants |
| A. | Micro Marketing |
| B. | Mass Marketing. |
| C. | Market Segment. |
| D. | Market targeting. |
| Answer» C. Market Segment. | |
| 21. |
The starting point for discussing segmentation is _____. |
| A. | Segregation. |
| B. | Positioning. |
| C. | Both. |
| D. | None |
| Answer» A. Segregation. | |
| 22. |
Need become _____ when they are directed to specific objects that might satisfy the need. |
| A. | Wants |
| B. | Needs |
| C. | Demand. |
| D. | Flexibility. |
| Answer» A. Wants | |
| 23. |
A marketer is someone seeking a response from another party called _____. |
| A. | Marketer. |
| B. | Prospect. |
| C. | Supplier. |
| D. | Distributor. |
| Answer» B. Prospect. | |
| 24. |
_____ are wants for specific products that are backed up an ability and willingness to buy them. |
| A. | Demand. |
| B. | Wants. |
| C. | Needs. |
| D. | Desire. |
| Answer» A. Demand. | |
| 25. |
Which is intangible among the following? |
| A. | Product. |
| B. | Services. |
| C. | Products & services. |
| D. | Sales. |
| Answer» B. Services. | |
| 26. |
_____emerges when people decide to satisfy and want through exchange. |
| A. | Marketing. |
| B. | Sales. |
| C. | Purchase. |
| D. | Accounting. |
| Answer» B. Sales. | |
| 27. |
_____ concept holds consumers will favour those products that offer the most quality or performance. |
| A. | Product. |
| B. | Selling. |
| C. | Production. |
| D. | Sales. |
| Answer» A. Product. | |
| 28. |
______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable. |
| A. | Product. |
| B. | Production. |
| C. | Selling. |
| D. | Buying. |
| Answer» B. Production. | |
| 29. |
_____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products. |
| A. | Marketing. |
| B. | Product. |
| C. | Selling. |
| D. | Buying. |
| Answer» A. Marketing. | |
| 30. |
_____ involves managing demand, which in turn involves managing customer relationship. |
| A. | Marketing management. |
| B. | Direct marketing. |
| C. | Production management. |
| D. | Advertising. |
| Answer» A. Marketing management. | |
| 31. |
At which stage in the International Trade Cycle does a country usually import foreign goods? |
| A. | Introduction stage. |
| B. | Growth stage. |
| C. | Maturity stage. |
| D. | Saturation stage. |
| Answer» B. Growth stage. | |
| 32. |
Which stage of the product lifecycle is marked by falling costs and rising revenues? |
| A. | Introduction stage. |
| B. | Growth stage. |
| C. | Maturity stage. |
| D. | Saturation stage. |
| Answer» D. Saturation stage. | |
| 33. |
The usual source for new products is_____. |
| A. | Marketing research |
| B. | R&D. |
| C. | Accidental discoveries. |
| D. | A variety of sources including customers, competitors, serendipity and formal processes |
| Answer» A. Marketing research | |
| 34. |
The term marketing refers to_____. |
| A. | New product concepts and improvements. |
| B. | Advertising and promotion activities. |
| C. | A philosophy that stresses customer value and satisfaction. |
| D. | Planning sales campaigns. |
| Answer» C. A philosophy that stresses customer value and satisfaction. | |
| 35. |
A brand is a _______. |
| A. | Name. |
| B. | Term. |
| C. | Sign. |
| D. | A combination of all of the above. |
| Answer» D. A combination of all of the above. | |
| 36. |
A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of the_________ period. |
| A. | Production. |
| B. | Sales. |
| C. | Marketing. |
| D. | Relationship. |
| Answer» A. Production. | |
| 37. |
An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising. |
| A. | Production. |
| B. | Marketing. |
| C. | Relationship. |
| D. | Sales. |
| Answer» B. Marketing. | |
| 38. |
In the relationship marketing firms focus on__________ relationships with__________. |
| A. | Short term customers and suppliers. |
| B. | Long term customers and suppliers. |
| C. | Short term customers. |
| D. | Long term customers. |
| Answer» D. Long term customers. | |
| 39. |
Which of the following is NOT an element of the marketing mix? |
| A. | Distribution. |
| B. | Product. |
| C. | Target market. |
| D. | Pricing. |
| Answer» C. Target market. | |
| 40. |
The term marketing mix describes _____. |
| A. | A composite analysis of all environmental factors inside and outside the firm. |
| B. | A series of business decisions that aid in selling a product. |
| C. | The relationship between a firm's marketing strengths and its business weaknesses. |
| D. | A blending of four strategic elements to satisfy specific target marker. |
| Answer» A. A composite analysis of all environmental factors inside and outside the firm. | |
| 41. |
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of _____. |
| A. | Pricing. |
| B. | Distribution. |
| C. | Product development. |
| D. | Promotion. |
| Answer» D. Promotion. | |
| 42. |
A market with which of the following characteristics would generally be less competitive? |
| A. | High barriers to entry. |
| B. | Lots of potential substitutes exist. |
| C. | Strong bargaining power among buyers. |
| D. | Strong bargaining power among suppliers. |
| Answer» C. Strong bargaining power among buyers. | |
| 43. |
The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______. |
| A. | Researching. |
| B. | Planning. |
| C. | Controlling. |
| D. | Managing. |
| Answer» B. Planning. | |
| 44. |
Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase? |
| A. | Customers Life time value. |
| B. | Suppliers Life time Value. |
| C. | Company s life time value. |
| D. | Future value. |
| Answer» A. Customers Life time value. | |
| 45. |
Market expansion is usually achieved by_______. |
| A. | More effective use of distribution. |
| B. | More effective use of advertising |
| C. | By cutting prices. |
| D. | All of the above are suitable tactics. |
| Answer» B. More effective use of advertising | |
| 46. |
The following are all major stages of a product life cycle except_____. |
| A. | Sales decline. |
| B. | Market maturity. |
| C. | Market Introduction. |
| D. | Market Growth. |
| Answer» C. Market Introduction. | |
| 47. |
Techniques of sales promotions are _____. |
| A. | Free samples. |
| B. | Free offers. |
| C. | Merchandising. |
| D. | All the above. |
| Answer» D. All the above. | |
| 48. |
A _____ is a set of segements sharing some exploitable similarity. |
| A. | Over segment. |
| B. | Counter segment. |
| C. | Super segment. |
| D. | Selection segment. |
| Answer» A. Over segment. | |
| 49. |
The firm must consider whether investing in the segment makes sense givng the firm _____ and____. |
| A. | Knowledge & objective. |
| B. | Objective & resource. |
| C. | Knowledge & resource. |
| D. | None. |
| Answer» A. Knowledge & objective. | |
| 50. |
_____ and ____ are the major factors influencing the selection of suppliers. |
| A. | Price and Quantity |
| B. | Price and Quality. |
| C. | Price and Delivery. |
| D. | Quantity and Delivery. |
| Answer» C. Price and Delivery. | |
| 51. |
Which of the following is not a promotion mix? |
| A. | Sales promotion. |
| B. | Personal selling. |
| C. | Forecasting. |
| D. | Advertising |
| Answer» C. Forecasting. | |
| 52. |
Two main components of sales promotion are ______. |
| A. | Trade promotion and consumer promotion. |
| B. | marketing promotion and sales promotion. |
| C. | Consumer promotion and marketing promotion. |
| D. | none. |
| Answer» C. Consumer promotion and marketing promotion. | |
| 53. |
Marketing and selling are _____. |
| A. | Same. |
| B. | Different. |
| C. | Almost same |
| D. | Fully varies. |
| Answer» B. Different. | |
| 54. |
_____is not a part of the external marketing environment. |
| A. | Political. |
| B. | Legal. |
| C. | Product. |
| D. | Socio cultural. |
| Answer» C. Product. | |
| 55. |
The middlemen who do not take any title to goods |
| A. | Retailer. |
| B. | Wholesaler. |
| C. | Agent. |
| D. | Commission houses. |
| Answer» C. Agent. | |
| 56. |
____ are the basic human requirements |
| A. | Needs. |
| B. | Wants. |
| C. | Luxuries. |
| D. | Offerings. |
| Answer» A. Needs. | |
| 57. |
The direct channel has the limitation of _____. |
| A. | Market exploitation. |
| B. | Communication. |
| C. | Control. |
| D. | Cost . |
| Answer» D. Cost . | |
| 58. |
Promotion mix includes Sales Promotion, Personal Selling, Advertising and |
| A. | Marketing |
| B. | Sales |
| C. | Publicity |
| D. | None of these |
| Answer» C. Publicity | |
| 59. |
Copy testing is also known as |
| A. | Pre Testing |
| B. | Copy writing |
| C. | concurrent testing |
| D. | Preview |
| Answer» A. Pre Testing | |
| 60. |
Consumer promotion, trade promotion and ____ are the three forms of sales promotion |
| A. | Media Promotion |
| B. | Sales Force Promotion |
| C. | Core Promotion |
| D. | Media Mix |
| Answer» B. Sales Force Promotion | |
| 61. |
______ media can give 24 hour exposure to the public eye. |
| A. | Television |
| B. | |
| C. | Internet |
| D. | Flex Board |
| Answer» D. Flex Board | |
| 62. |
It is popularly known as free form of promotion |
| A. | Advertisement |
| B. | Publicity |
| C. | Personal Selling |
| D. | Marketing |
| Answer» B. Publicity | |
| 63. |
Which among the following is an example of Trade promotion? |
| A. | Coupons |
| B. | Samples |
| C. | Push Money |
| D. | None of these |
| Answer» C. Push Money | |
| 64. |
Which among the following is a Pull Strategy? |
| A. | Trade promotion |
| B. | Consumer Promotion |
| C. | Sales Force Promotion |
| D. | None of these |
| Answer» B. Consumer Promotion | |
| 65. |
If a company gives false message to the customers, it is known as |
| A. | Obscene ads |
| B. | Subliminal ads |
| C. | Deception |
| D. | None of these |
| Answer» C. Deception | |
| 66. |
The strategy that encourages dealers and distributors to sell a product is known as |
| A. | Push |
| B. | Pull |
| C. | Combination |
| D. | Marketing |
| Answer» A. Push | |
| 67. |
Creating image of product in the minds of target group is called |
| A. | Marketing |
| B. | positioning |
| C. | Branding |
| D. | Popularizing |
| Answer» B. positioning | |
| 68. |
The process of purchasing space in a media is |
| A. | Media Spacing |
| B. | Media Scheduling |
| C. | Media Purchasing |
| D. | Media Buying |
| Answer» D. Media Buying | |
| 69. |
The plan that show time, date and frequency of an advertisement is |
| A. | Media Plan |
| B. | Media Schedule |
| C. | Media Time |
| D. | Media Space |
| Answer» B. Media Schedule | |
| 70. |
Series of advertisement messages that share a single idea or theme is |
| A. | Advertisement Campaign |
| B. | Advertisement Group |
| C. | Advertisement Cluster |
| D. | Advertisement Series |
| Answer» A. Advertisement Campaign | |
| 71. |
Point of Purchase Ads are also known as |
| A. | In-Store Advertising |
| B. | Built-in Advertising |
| C. | Green Advertising |
| D. | Stock Advertising |
| Answer» A. In-Store Advertising | |
| 72. |
The specific carrier within a medium is called |
| A. | Media Carrier |
| B. | Media Bus |
| C. | Media Van |
| D. | Media Vehicle |
| Answer» D. Media Vehicle | |
| 73. |
A series of actions that media planners take to attain the media objectives |
| A. | Media Function |
| B. | Media Strategy |
| C. | Media Policy |
| D. | Media Option |
| Answer» B. Media Strategy | |
| 74. |
The combination of media used for advertising in a target market is |
| A. | Media Mix |
| B. | Market-Media Match |
| C. | Media Advertising |
| D. | Media Option |
| Answer» A. Media Mix | |
| 75. |
Selection of most appropriate cost-effective medium in advertisement is |
| A. | Media Buying |
| B. | Media Scheduling |
| C. | Media Purchasing |
| D. | Media Selection |
| Answer» D. Media Selection | |
| 76. |
Direct mail advertising sends messages through |
| A. | Audio |
| B. | Video |
| C. | |
| D. | None of these |
| Answer» C. Mail | |
| 77. |
Which of the following is more of personal medium of advertisement? |
| A. | Internet Advertisement |
| B. | Broadcast Media |
| C. | Direct Mail Advertising |
| D. | Print Media |
| Answer» C. Direct Mail Advertising | |
| 78. |
Independent organization of creative people for advertisement and promotional tools are called |
| A. | Advertisement Makers |
| B. | Advertisement Creators |
| C. | Advertisement Developers |
| D. | Advertisement Agency |
| Answer» D. Advertisement Agency | |
| 79. |
Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» D. sales promotion | |
| 80. |
If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» B. public relations | |
| 81. |
_____ is direct communications with carefully targeted individual consumers to obtain an immediate response. |
| A. | Personal selling |
| B. | Public relations |
| C. | Direct marketing |
| D. | Sales promotion |
| Answer» C. Direct marketing | |
| 82. |
Which of the following promotional forms is often described as being too impersonal and only a one-way communication form? |
| A. | advertising |
| B. | personal selling |
| C. | public relations |
| D. | sales promotion |
| Answer» A. advertising | |
| 83. |
The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following? |
| A. | advertising |
| B. | personal selling |
| C. | public relations |
| D. | sales promotion |
| Answer» D. sales promotion | |
| 84. |
A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels. |
| A. | push strategy |
| B. | pull strategy |
| C. | blocking strategy |
| D. | integrated strategy |
| Answer» A. push strategy | |
| 85. |
Which of the following strategies is usually followed by B2C companies with respect to promotion strategy? |
| A. | Push strategy |
| B. | Pull strategy |
| C. | Blocking strategy |
| D. | Integrated strategy |
| Answer» B. Pull strategy | |
| 86. |
Which of the following strategies is usually followed by B2B companies with respect to promotion strategy? |
| A. | Push strategy |
| B. | Pull strategy |
| C. | Blocking strategy |
| D. | Integrated strategy |
| Answer» A. Push strategy | |
| 87. |
Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT: |
| A. | Setting advertising objectives. |
| B. | Conducting advertising culture audit |
| C. | Setting the advertising budget. |
| D. | Developing advertising strategy. |
| Answer» B. Conducting advertising culture audit | |
| 88. |
The first step in developing an advertising program should be to: |
| A. | Set advertising objectives. |
| B. | Set the advertising budget. |
| C. | Evaluate advertising campaigns. |
| D. | Develop advertising strategy. |
| Answer» A. Set advertising objectives. | |
| 89. |
A specific communication task to be accomplished with a specific target audience during a specific period of time is called an: |
| A. | Advertising campaign. |
| B. | Advertising objective. |
| C. | Advertising criterion. |
| D. | Advertising evaluation. |
| Answer» B. Advertising objective. | |
| 90. |
Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose? |
| A. | to inform |
| B. | to persuade |
| C. | to remind |
| D. | to make profits |
| Answer» D. to make profits | |
| 91. |
__________ is used heavily when introducing a new product category. |
| A. | Persuasive advertising |
| B. | Inferential advertising |
| C. | Reminder advertising |
| D. | Informative advertising |
| Answer» D. Informative advertising | |
| 92. |
Keeping consumers thinking about the product is the objective for which type of advertising? |
| A. | Informative advertising. |
| B. | Psychological advertising. |
| C. | Reminder advertising. |
| D. | Persuasive advertising. |
| Answer» C. Reminder advertising. | |
| 93. |
Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods? |
| A. | Affordable method |
| B. | percentage-of-sales method |
| C. | competitive-parity method |
| D. | objective-end-task method |
| Answer» A. Affordable method | |
| 94. |
Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods? |
| A. | Affordable method |
| B. | Percentage-of-Sales method |
| C. | competitive-parity method |
| D. | Objective-end-task method |
| Answer» C. competitive-parity method | |
| 95. |
_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level |
| A. | advertisement media |
| B. | advertisement copy |
| C. | advertising layout |
| D. | teaser advertisements |
| Answer» A. advertisement media | |
| 96. |
_____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers |
| A. | advertisement media |
| B. | advertisement copy |
| C. | advertising layout |
| D. | teaser advertisements |
| Answer» C. advertising layout | |
| 97. |
All of the following methods are used for evaluating advertising effectiveness EXCEPT: |
| A. | Pre- test |
| B. | Post- test |
| C. | Concurrent test |
| D. | Marginal test |
| Answer» D. Marginal test | |
| 98. |
All of the following methods are considered to be concurrent testing methods EXCEPT: |
| A. | consumer diaries |
| B. | co-incidental surveys |
| C. | readability studies |
| D. | electronic devices |
| Answer» C. readability studies | |
| 99. |
The central theme of an advertisement that motivates the consumer to make a purchase decision is? |
| A. | Advertising appeal |
| B. | Advertisement script |
| C. | Slogan |
| D. | Headline |
| Answer» A. Advertising appeal | |
| 100. |
The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called? |
| A. | Advertising appeal |
| B. | Advertising media |
| C. | Advertisement |
| D. | Buying motive |
| Answer» D. Buying motive | |
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