McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 1. |
Marketing utility consists of ________. |
| A. | Price. |
| B. | Place, price. |
| C. | Product, place, price and profit. |
| D. | Product, Price, place, promotion |
| Answer» D. Product, Price, place, promotion | |
| 2. |
A place for buying and selling activities is called ________. |
| A. | Market. |
| B. | Marketing. |
| C. | Market research. |
| D. | Market information. |
| Answer» A. Market. | |
| 3. |
The exchange value of a good service in terms of money is_________. |
| A. | Price. |
| B. | Product. |
| C. | Buying. |
| D. | Selling. |
| Answer» A. Price. | |
| 4. |
Selling the same product at different prices is known as________. |
| A. | Price lining. |
| B. | Dual pricing. |
| C. | Geographical pricing. |
| D. | Monopoly pricing. |
| Answer» B. Dual pricing. | |
| 5. |
The words used to convey the advertisement idea is ____________. |
| A. | Advertisement. |
| B. | Advertisement Research. |
| C. | Advertisement copy. |
| D. | Advertisement budget |
| Answer» C. Advertisement copy. | |
| 6. |
Advertisement promotes_________. |
| A. | . Purchases. |
| B. | Production. |
| C. | Sales. |
| D. | Price. |
| Answer» C. Sales. | |
| 7. |
Agricultural products are_________. |
| A. | Perishable. |
| B. | Highly priced. |
| C. | Low quality products. |
| D. | Heterogeneous goods |
| Answer» D. Heterogeneous goods | |
| 8. |
The social aspect of marketing is to ensure_________. |
| A. | Price. |
| B. | Demand. |
| C. | Low price with high quality. |
| D. | Service goods. |
| Answer» C. Low price with high quality. | |
| 9. |
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires? |
| A. | Gender segmentation. |
| B. | Benefit segmentation |
| C. | Occasion segmentation. |
| D. | Age and life cycle segmentation |
| Answer» C. Occasion segmentation. | |
| 10. |
The typical method of retail operation used by supermarkets and catalog showrooms is called: |
| A. | Self service retailing. |
| B. | Limited service retailing. |
| C. | Full service retailing. |
| D. | Service merchandiser. |
| Answer» A. Self service retailing. | |
| 11. |
Marketing creates profit by creating _____ to the buyer. |
| A. | Value. |
| B. | Money. |
| C. | Product. |
| D. | Price. |
| Answer» A. Value. | |
| 12. |
_____ needs the interest of the buyer. |
| A. | Product. |
| B. | Sales. |
| C. | Production. |
| D. | Manufacturing. |
| Answer» A. Product. | |
| 13. |
_____ includes the configuration of benefits, value, cost and satisfaction |
| A. | Demand. |
| B. | Innovation. |
| C. | Creativity. |
| D. | Invention. |
| Answer» D. Invention. | |
| 14. |
All companies strive to build _____ strength. |
| A. | Brand. |
| B. | Image. |
| C. | Customer. |
| D. | Employee |
| Answer» A. Brand. | |
| 15. |
Which one of the following is not one of the P s of marketing? |
| A. | Product. |
| B. | Price. |
| C. | Place. |
| D. | Production. |
| Answer» D. Production. | |
| 16. |
. Which of the following best identifies how marketing must be understood today? |
| A. | Satisfy customer needs. |
| B. | Marketing. |
| C. | Selling. |
| D. | Behaviour. |
| Answer» A. Satisfy customer needs. | |
| 17. |
A _____ is a trade of vale between two or more parties. |
| A. | Transaction. |
| B. | Exchange. |
| C. | Transfer. |
| D. | Prospecting. |
| Answer» A. Transaction. | |
| 18. |
Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort? |
| A. | Marketing. |
| B. | Selling. |
| C. | Production. |
| D. | Product. |
| Answer» B. Selling. | |
| 19. |
_____ includes that other company s offering similar products & services to the same customer at similar prices. |
| A. | Supply Chain. |
| B. | Competition. |
| C. | Product. |
| D. | Price |
| Answer» B. Competition. | |
| 20. |
_____ consists of a group of customers who share a similar set of wants |
| A. | Micro Marketing |
| B. | Mass Marketing. |
| C. | Market Segment. |
| D. | Market targeting. |
| Answer» C. Market Segment. | |
| 21. |
The starting point for discussing segmentation is _____. |
| A. | Segregation. |
| B. | Positioning. |
| C. | Both. |
| D. | None |
| Answer» A. Segregation. | |
| 22. |
Need become _____ when they are directed to specific objects that might satisfy the need. |
| A. | Wants |
| B. | Needs |
| C. | Demand. |
| D. | Flexibility. |
| Answer» A. Wants | |
| 23. |
A marketer is someone seeking a response from another party called _____. |
| A. | Marketer. |
| B. | Prospect. |
| C. | Supplier. |
| D. | Distributor. |
| Answer» B. Prospect. | |
| 24. |
_____ are wants for specific products that are backed up an ability and willingness to buy them. |
| A. | Demand. |
| B. | Wants. |
| C. | Needs. |
| D. | Desire. |
| Answer» A. Demand. | |
| 25. |
Which is intangible among the following? |
| A. | Product. |
| B. | Services. |
| C. | Products & services. |
| D. | Sales. |
| Answer» B. Services. | |
| 26. |
_____emerges when people decide to satisfy and want through exchange. |
| A. | Marketing. |
| B. | Sales. |
| C. | Purchase. |
| D. | Accounting. |
| Answer» B. Sales. | |
| 27. |
_____ concept holds consumers will favour those products that offer the most quality or performance. |
| A. | Product. |
| B. | Selling. |
| C. | Production. |
| D. | Sales. |
| Answer» A. Product. | |
| 28. |
______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable. |
| A. | Product. |
| B. | Production. |
| C. | Selling. |
| D. | Buying. |
| Answer» B. Production. | |
| 29. |
_____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products. |
| A. | Marketing. |
| B. | Product. |
| C. | Selling. |
| D. | Buying. |
| Answer» A. Marketing. | |
| 30. |
_____ involves managing demand, which in turn involves managing customer relationship. |
| A. | Marketing management. |
| B. | Direct marketing. |
| C. | Production management. |
| D. | Advertising. |
| Answer» A. Marketing management. | |
| 31. |
At which stage in the International Trade Cycle does a country usually import foreign goods? |
| A. | Introduction stage. |
| B. | Growth stage. |
| C. | Maturity stage. |
| D. | Saturation stage. |
| Answer» B. Growth stage. | |
| 32. |
Which stage of the product lifecycle is marked by falling costs and rising revenues? |
| A. | Introduction stage. |
| B. | Growth stage. |
| C. | Maturity stage. |
| D. | Saturation stage. |
| Answer» D. Saturation stage. | |
| 33. |
The usual source for new products is_____. |
| A. | Marketing research |
| B. | R&D. |
| C. | Accidental discoveries. |
| D. | A variety of sources including customers, competitors, serendipity and formal processes |
| Answer» A. Marketing research | |
| 34. |
The term marketing refers to_____. |
| A. | New product concepts and improvements. |
| B. | Advertising and promotion activities. |
| C. | A philosophy that stresses customer value and satisfaction. |
| D. | Planning sales campaigns. |
| Answer» C. A philosophy that stresses customer value and satisfaction. | |
| 35. |
A brand is a _______. |
| A. | Name. |
| B. | Term. |
| C. | Sign. |
| D. | A combination of all of the above. |
| Answer» D. A combination of all of the above. | |
| 36. |
A marketing philosophy summarized by the phrase a good product will sell itself is Characteristic of the_________ period. |
| A. | Production. |
| B. | Sales. |
| C. | Marketing. |
| D. | Relationship. |
| Answer» A. Production. | |
| 37. |
An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising. |
| A. | Production. |
| B. | Marketing. |
| C. | Relationship. |
| D. | Sales. |
| Answer» B. Marketing. | |
| 38. |
In the relationship marketing firms focus on__________ relationships with__________. |
| A. | Short term customers and suppliers. |
| B. | Long term customers and suppliers. |
| C. | Short term customers. |
| D. | Long term customers. |
| Answer» D. Long term customers. | |
| 39. |
Which of the following is NOT an element of the marketing mix? |
| A. | Distribution. |
| B. | Product. |
| C. | Target market. |
| D. | Pricing. |
| Answer» C. Target market. | |
| 40. |
The term marketing mix describes _____. |
| A. | A composite analysis of all environmental factors inside and outside the firm. |
| B. | A series of business decisions that aid in selling a product. |
| C. | The relationship between a firm's marketing strengths and its business weaknesses. |
| D. | A blending of four strategic elements to satisfy specific target marker. |
| Answer» A. A composite analysis of all environmental factors inside and outside the firm. | |
| 41. |
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of _____. |
| A. | Pricing. |
| B. | Distribution. |
| C. | Product development. |
| D. | Promotion. |
| Answer» D. Promotion. | |
| 42. |
A market with which of the following characteristics would generally be less competitive? |
| A. | High barriers to entry. |
| B. | Lots of potential substitutes exist. |
| C. | Strong bargaining power among buyers. |
| D. | Strong bargaining power among suppliers. |
| Answer» C. Strong bargaining power among buyers. | |
| 43. |
The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______. |
| A. | Researching. |
| B. | Planning. |
| C. | Controlling. |
| D. | Managing. |
| Answer» B. Planning. | |
| 44. |
Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase? |
| A. | Customers Life time value. |
| B. | Suppliers Life time Value. |
| C. | Company s life time value. |
| D. | Future value. |
| Answer» A. Customers Life time value. | |
| 45. |
Market expansion is usually achieved by_______. |
| A. | More effective use of distribution. |
| B. | More effective use of advertising |
| C. | By cutting prices. |
| D. | All of the above are suitable tactics. |
| Answer» B. More effective use of advertising | |
| 46. |
The following are all major stages of a product life cycle except_____. |
| A. | Sales decline. |
| B. | Market maturity. |
| C. | Market Introduction. |
| D. | Market Growth. |
| Answer» C. Market Introduction. | |
| 47. |
Techniques of sales promotions are _____. |
| A. | Free samples. |
| B. | Free offers. |
| C. | Merchandising. |
| D. | All the above. |
| Answer» D. All the above. | |
| 48. |
A _____ is a set of segements sharing some exploitable similarity. |
| A. | Over segment. |
| B. | Counter segment. |
| C. | Super segment. |
| D. | Selection segment. |
| Answer» A. Over segment. | |
| 49. |
The firm must consider whether investing in the segment makes sense givng the firm _____ and____. |
| A. | Knowledge & objective. |
| B. | Objective & resource. |
| C. | Knowledge & resource. |
| D. | None. |
| Answer» A. Knowledge & objective. | |
| 50. |
_____ and ____ are the major factors influencing the selection of suppliers. |
| A. | Price and Quantity |
| B. | Price and Quality. |
| C. | Price and Delivery. |
| D. | Quantity and Delivery. |
| Answer» C. Price and Delivery. | |
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