_ category of innovation is where there are minor changes in behaviour eg regular changes in toothpaste.

Related MCQs

• _ category of innovation is where there are moderate changes in behaviour eg digital cameras, net on phone.
• _ category of innovation is where there are major changes in behaviour eg. TV, mobile phones.
• Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
• Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
• Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
• _____ describes changes in an individual’s behaviour arising from experience.
• _______ ___ describers changes in individuals behaviour rising from understanding
• …………………….. describes changes in an individual behaviour arising from experience.
• The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.
• All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT: