_ is total product offering & making the product attractive & agreeable eg. Masculine, feminine etc

Related MCQs

• Which of the following is a negative emotion influenced by both the product (e.g., hearing aids, feminine hygiene products) and the situation?
• Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.
• Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.
• The decision-making unit of a buying organization is called its _____________: all the individuals and units that participate in the business decision-making process.
• The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process.
• The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process.
• The price of the products and services often influence whether _____________ and, if so, which competitive offering is selected
• ---------------- Segmentation is based on product features, occasion, benefit of the products etc.
• Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.
• In family decision making, _ are those family members who use or consume a particular product or service.