---------------- Segmentation is based on product features, occasion, benefit of the products etc.

Related MCQs

• Situational influences that have considerable effect on product and brand choice are ---- --------- , social features, time, task features and current conditions.
• _ is total product offering & making the product attractive & agreeable eg. Masculine, feminine etc
• Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.
• If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the:
• If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________
• If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________
• The concept of market segmentation was introduced by
• Which of the following is not a market segmentation strategy?
• Which of the following is a negative emotion influenced by both the product (e.g., hearing aids, feminine hygiene products) and the situation?
• A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.