___________________explains how people use the media for their own need.

Related MCQs

• Which theory explains how people use the media for their own needs?
• When people use media to satisfy their emotional release is called as ____________________.
• People use the media to reassure their _____________________.
• According to researchers, '_________________' are active media users who collect, interpret, and diffuse the meaning of media messages to less-active media consumers.
• According to Lazarsfeld & Katz, people’s reactions to media messages are mediated by __________________ with members of their social environment.
• The process to use the influence of media to make people give importance to certain news stories over others is called _________________.
• _______________________ is defined as people's use media for acquiring knowledge, information, facts.
• Which Theory believes that the media tells the audience what to think about rather than audience guiding media content?
• Media influences public opinion , hence there is a strong co-relation between media and ----------
• US media were more sympathetic to ----------whereas British media was largely critical