What type of research would be appropriate in the following situation? Nestlé wants to investigate the impact of children on their parents' decisions to buy breakfast foods.

Related MCQs

• What type of research would be appropriate in the following situation? A college or university bookshop wants to get some insights into how students feel about the shop's merchandise, prices and service.
• What type of research would be appropriate in the following situation? L'Oreal wants to determine whether a new line of deodorants for teenagers will be profitable
• Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group.
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• Because online buyer’s decisions depend on numerous independent and intervening variables, decisions made by customers are classified as:
• There are various types of research designed to obtain different types of information. What type of research is used to define problems and suggest hypotheses?
• Kelly is hungry, and this inner force is making him search for the type of food he wants to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner force that is compelling him to search for food is known as a(n) _____.
• _____ is(are) the most basic cause of a person’s wants and behavior.
• Which of the following would correctly be labelled as a cultural factor that would influence consumer behaviour?
• The population of American consumers that want to do the right things and buy what is popular is generally referred to as the ________________.