Hedonic consumption is about:

Related MCQs

• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• In terms of consumption decisions, middle class consumers prefer to _________.
• Which of the following is a characteristic of a consumption subculture?