McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Management Studies (BMS) , Master of Business Administration (MBA) .
Chapters
| 1. |
According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize |
| A. | Nonprofit marketing |
| B. | Business-to-business marketing |
| C. | Consumer marketing |
| D. | Integration of the 4 Ps |
| Answer» B. Business-to-business marketing | |
| 2. |
When a firm uses the same marketing strategies abroad as that used at home, it probably is |
| A. | Ethnocentric |
| B. | Polycentric |
| C. | Geocentric |
| D. | all |
| Answer» A. Ethnocentric | |
| 3. |
The study of international marketing should focus primarily on |
| A. | Product |
| B. | Place |
| C. | Promotion |
| D. | All of the above |
| Answer» D. All of the above | |
| 4. |
According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, good, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize |
| A. | Product |
| B. | Place |
| C. | Promotion |
| D. | All of the 4 Ps are recognized |
| Answer» D. All of the 4 Ps are recognized | |
| 5. |
To U.S. students, French marketing is |
| A. | Domestic marketing |
| B. | Foreign marketing |
| C. | Comparative marketing |
| D. | International marketing |
| Answer» B. Foreign marketing | |
| 6. |
This kind of international marketing study contrasts two or more marketing systems to identify similarities and differences. |
| A. | Domestic marketing |
| B. | Foreign marketing |
| C. | Comparative marketing |
| D. | Extensive marketing |
| Answer» C. Comparative marketing | |
| 7. |
For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is |
| A. | Significant |
| B. | Insignificant |
| C. | Meaningful |
| D. | Adequate |
| Answer» B. Insignificant | |
| 8. |
An analysis of the external environment enables a firm to identify |
| A. | Strengths and opportunities |
| B. | Strengths and weaknesses |
| C. | Weaknesses and threats |
| D. | Opportunities and threats |
| Answer» D. Opportunities and threats | |
| 9. |
MNCs are often associated with |
| A. | Exploitation |
| B. | Ruthlessness |
| C. | Power |
| D. | All of the above |
| Answer» D. All of the above | |
| 10. |
This definition of MNC focuses on the number of countries in which the firm does business and the citizenship of corporate owners and top management. |
| A. | Structure |
| B. | Performance |
| C. | Behavior |
| D. | all |
| Answer» D. all | |
| 11. |
A strong orientation toward the home country is an indication of |
| A. | Ethnocentricity |
| B. | Polycentricism |
| C. | Egocentricity |
| D. | all |
| Answer» A. Ethnocentricity | |
| 12. |
This is the feeling within a culture that its values are superior to those of foreign cultures. |
| A. | Ethnocentricity |
| B. | Polycentricism |
| C. | Egocentricity |
| D. | all |
| Answer» A. Ethnocentricity | |
| 13. |
When a firm uses the same marketing strategies abroad as that used at home, it probably is |
| A. | Ethnocentric |
| B. | Polycentric |
| C. | Geocentric |
| D. | all |
| Answer» A. Ethnocentric | |
| 14. |
The correct components of the 7-S framework are: |
| A. | Structure, strategy, shared values, style, staff, skills and systems. |
| B. | Strategy, synergy, shared value, standardization, skills, staff and structure. |
| C. | Standards, strategy, style, staff, skills, systems and security. |
| D. | Shared values, synergy, systems, strategy, style, staff and structure. |
| Answer» A. Structure, strategy, shared values, style, staff, skills and systems. | |
| 15. |
Being a global organization means- |
| A. | Customizing the product range for each segment in part. |
| B. | Creating standardized products for homogeneous markets |
| C. | Creating both standardized and customized products |
| D. | Any of the above |
| Answer» C. Creating both standardized and customized products | |
| 16. |
Which of the following represents a company's effort to identify and categorize groups of customers and countries according to common characteristics? |
| A. | Global positioning |
| B. | Global market segmentation |
| C. | Global marketing research. |
| D. | Global targeting |
| Answer» B. Global market segmentation | |
| 17. |
A global market leader is an organization which- |
| A. | has the monopoly over several foreign markets |
| B. | has more than 50% global market share. |
| C. | is ahead of the competition in terms of global innovation |
| D. | is recognized as being ahead of the rest in terms of market share |
| Answer» D. is recognized as being ahead of the rest in terms of market share | |
| 18. |
From the point of view of marketing, an organization that enjoys competitive advantage in an industry has done so by- |
| A. | Creating superior value for customers |
| B. | Focusing on long-term profit. |
| C. | Charging lower prices than competition |
| D. | Constantly enlarging its marketing activities. |
| Answer» A. Creating superior value for customers | |
| 19. |
Regionalism is: |
| A. | an international management orientation |
| B. | a protectionist policy created to exclude third world countries from certain forms of international trade. |
| C. | the grouping of countries into regional clusters based on geographic proximity. |
| D. | all |
| Answer» C. the grouping of countries into regional clusters based on geographic proximity. | |
| 20. |
The main aim of global marketing is to: |
| A. | satisfy global customers better than competition |
| B. | coordinate the marketing activities within the constraints of the global environment. |
| C. | find global customers |
| D. | achieve all of the above. |
| Answer» D. achieve all of the above. | |
| 21. |
Within an international context, what are 'economies of scope' synonymous with? |
| A. | Reusing a resource from one business/country in additional businesses/countries. |
| B. | Buying components in a bulk. |
| C. | Decreased cost per unit of output |
| D. | Any of the above. |
| Answer» A. Reusing a resource from one business/country in additional businesses/countries. | |
| 22. |
The work of an international marketer is mainly concerned with |
| A. | translating product instructions and advertising messages. |
| B. | establishing global brands |
| C. | transferring a marketing mix to enter a market in another country |
| D. | adapting a marketing mix to enter a market in another country |
| Answer» D. adapting a marketing mix to enter a market in another country | |
| 23. |
Key controllable factors in global marketing are |
| A. | government policy and legislation |
| B. | social and technical changes |
| C. | marketing activities and plans |
| D. | all of the above. |
| Answer» D. all of the above. | |
| 24. |
Big multinational pharmaceutical firms try to exercise influence over the policy decisions made by government departments and regulatory agencies. Which of the following does not reflect how the companies try to exercise their influence? |
| A. | Lobbying political representatives in the legislative branch |
| B. | Ignoring their regulatory agencies |
| C. | Promising to increase their investment in R |
| Answer» B. Ignoring their regulatory agencies | |
| 25. |
Foreign multinationals wishing to do business in China can be sure that: |
| A. | Their intellectual property rights will be rigorously protected by the Chinese legal system. |
| B. | Their intellectual property rights will be rigorously protected by the Chinese legal system. |
| C. | The Chinese market is expanding very rapidly compared with those of the West |
| D. | Their operations will be heavily penalised if they result in a significant increase in pollution |
| Answer» C. The Chinese market is expanding very rapidly compared with those of the West | |
| 26. |
Which of the following is not a business opportunity generated by globalisation? |
| A. | Access to low cost labour |
| B. | Access to low cost labour |
| C. | Currency crises |
| D. | Less stringent regulation of the business environment |
| Answer» C. Currency crises | |
| 27. |
An impact analysis helps firms to: |
| A. | Identify the most probable opportunities and threats |
| B. | Assess the impact of external forces on the business. |
| C. | Assess the ability of the business to deal with these external forces |
| D. | Prioritise responses to the forces of the external environment |
| Answer» D. Prioritise responses to the forces of the external environment | |
| 28. |
Exploring the strategic implications of global warming is best described as |
| A. | An external environmental analysis |
| B. | Scenario planning |
| C. | Futures forecasting |
| D. | A PESTLE analysis |
| Answer» B. Scenario planning | |
| 29. |
An analysis of the external environment enables a firm to identify |
| A. | Strengths and opportunities |
| B. | Strengths and weaknesses |
| C. | Weaknesses and threats |
| D. | Opportunities and threats |
| Answer» B. Strengths and weaknesses | |
| 30. |
This entry strategy involves having an agreement that permits a foreign company to use industry property, technical knowhow, or engineering design in a foreign market. |
| A. | Exporting |
| B. | Licensing |
| C. | Joint venture |
| D. | Manufacturing |
| Answer» B. Licensing | |
| 31. |
Regarding foreign direct investment, developed countries are |
| A. | Largest recipients and largest sources |
| B. | Largest recipients and moderate sources |
| C. | Moderate recipients and largest sources |
| D. | Moderate recipients and moderate sources |
| Answer» A. Largest recipients and largest sources | |
| 32. |
Sony and Pepsi joined together to market Wilson sporting goods in Japan. This strategy is |
| A. | Exporting |
| B. | Licensing |
| C. | Joint venture |
| D. | Assembly operations |
| Answer» C. Joint venture | |
| 33. |
This market entry strategy should be used when a company faces high tariffs but does not want to lose control of its operations. |
| A. | Management contract |
| B. | Licensing |
| C. | Exporting |
| D. | Manufacturing |
| Answer» D. Manufacturing | |
| 34. |
This strategy involves manufacturing operations in a host country for the purpose of exporting a product made there to a company's home country or to other third countries. |
| A. | Sourcing |
| B. | Joint venture |
| C. | Assembly |
| D. | Licensing |
| Answer» A. Sourcing | |
| 35. |
The marketing mix (the 4 Ps of marketing) does not include |
| A. | product |
| B. | place |
| C. | practicality |
| D. | promotion |
| Answer» C. practicality | |
| 36. |
This kind of international marketing study contrasts two or more marketing systems to identify similarities and differences. |
| A. | domestic marketing |
| B. | foreign marketing |
| C. | comparative marketing |
| D. | extensive marketing |
| Answer» C. comparative marketing | |
| 37. |
For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is |
| A. | significant |
| B. | insignificant |
| C. | meaningful |
| D. | adequate |
| Answer» B. insignificant | |
| 38. |
Marketing is not needed in |
| A. | socialist countries |
| B. | communist countries |
| C. | less developed countries |
| D. | marketing is needed in all countries |
| Answer» D. marketing is needed in all countries | |
| 39. |
Midsize German companies' contribution to Germany's export success is |
| A. | significant |
| B. | minor |
| C. | uneven |
| D. | unpredictable |
| Answer» A. significant | |
| 40. |
According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize |
| A. | nonprofit marketing |
| B. | business-to-business marketing |
| C. | consumer marketing |
| D. | integration of the 4 Ps |
| Answer» B. business-to-business marketing | |
| 41. |
Globalization refers to: |
| A. | A more integrated and interdependent world |
| B. | Less foreign trade and investment |
| C. | Global warming |
| D. | Lower incomes worldwide |
| Answer» A. A more integrated and interdependent world | |
| 42. |
Which one of the following is a pull factor in emigration? |
| A. | Political oppression |
| B. | Job opportunities |
| C. | Food shortages |
| D. | War |
| Answer» D. War | |
| 43. |
Which of the following do NOT facilitate globalization? |
| A. | Improvements in communications |
| B. | Barriers to trade and investment |
| C. | Immigration controls |
| D. | Removal of controls on movement of capital across borders |
| Answer» C. Immigration controls | |
| 44. |
Which of the following constitutes Foreign Direct Investment? (a) A speculator trying to make a profit by buying company shares on a foreign stock exchange. |
| A. | A UK energy company buying territory abroad where it expects to find oil reserves. |
| B. | A tourist purchasing foreign currency to spend on a holiday abroad. |
| C. | A company signing an agreement with a wholesaler to distribute its products in foreign markets. |
| D. | all |
| Answer» B. A tourist purchasing foreign currency to spend on a holiday abroad. | |
| 45. |
Which of the following could be defined as a multinational company? |
| A. | A firm that owns shares in a foreign company but does not participate in the company's decision making. |
| B. | A UK based internet package holiday firm specializing in selling tours to Turkey to German customers. |
| C. | A firm owning a chain of supermarket outlets outside its country of origin. |
| D. | A finance company transferring its HQ and all its activities from the UK to the US. |
| Answer» C. A firm owning a chain of supermarket outlets outside its country of origin. | |
| 46. |
Which of the following is a driver of globalization? |
| A. | Trade barriers and controls on inflows of foreign direct investment. |
| B. | Weak competition. |
| C. | Technological advance. |
| D. | Economies of scale are being exploited to the maximum. |
| Answer» B. Weak competition. | |
| 47. |
Globalization is beneficial for firms because: |
| A. | It protects them against foreign competition. |
| B. | It cushions them from the effects of events in other countries. |
| C. | It opens up new market opportunities. |
| D. | It increases the risk and uncertainty of operating in a globalizing world economy. |
| Answer» A. It protects them against foreign competition. | |
| 48. |
The internet facilitates globalization by: |
| A. | Making it more difficult to contact potential customers abroad. |
| B. | Cutting the cost for firms of communicating across borders. |
| C. | Making it harder to send money from one country to another. |
| D. | Making it easier for governments to censor the information received by their citizens from abroad. |
| Answer» D. Making it easier for governments to censor the information received by their citizens from abroad. | |
| 49. |
Globalization can create problems for business because: |
| A. | It can result in more competition. |
| B. | It reduced vulnerability to political risk and uncertainty when operating abroad. |
| C. | It means that they can increase prices. |
| D. | All of the options given are correct. |
| Answer» D. All of the options given are correct. | |
| 50. |
International product life cycle has important implications for a company’s----------- |
| A. | Product planning |
| B. | Strategy |
| C. | Brand image |
| D. | all |
| Answer» A. Product planning | |
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