In terms of consumption decisions, middle class consumers prefer to _________.

Related MCQs

• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• Because online buyer’s decisions depend on numerous independent and intervening variables, decisions made by customers are classified as:
• What is the middle class concerned about?
• Increased earnings in the middle class have led to spending on more “worthwhile experiences” for children, such as ______________.
• The view that lower-class people imitate upper-class people is called:
• Which of the following is a characteristic of a consumption subculture?
• Hedonic consumption is about:
• What type of research would be appropriate in the following situation? Nestlé wants to investigate the impact of children on their parents' decisions to buy breakfast foods.
• ________ can influence the consumers’ thoughts about products.
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.