One of the differences between marketing in a corporate setting and an entrepreneurial one is the reliance by the entrepreneur on personal credibility and skills in persuasive communication.

Related MCQs

• What are the main differences between marketing in a 'corporate setting' and an 'entrepreneurial' one?
• In regards to the differences between the entrepreneurial and administrative focuses which of the following is correct?
• The entrepreneur who is committed to the entrepreneurial effort because it makes good business sense is classed as a/an _____.
• The following example of networking represents which type of activity: In an entrepreneurial setting, you might be: renewing contact with a old school friend, now working in a finance house, to provide advice or support for the venture; converting an informal contact made while on holiday into a potential client; or building a much closer relationship with a supplier, which may lead to a formal alliance or merger.
• Which stage of marketing research is considered to be the most difficult for an entrepreneur due to lack of knowledge or experience in marketing?
• _________ __________ between people in the personal contact network play an important communications role, enabling the entrepreneur to identify opportunities that are not evident to others.
• New entrepreneurial ventures face the same marketing opportunities and challenges, as compared to their larger and more well-established counterparts.
• What characterizes the techniques used in entrepreneurial marketing?
• Monitoring ___________ during the implementation of the marketing plan allows the entrepreneur to establish controls on the process.
• Melissa is one of the newest and most successful entrepreneurs in the technology industry. She handles numerous dealings with other companies for the exchange of goods and services. Her primary goal is to ensure that all parties involved receive favorable and acceptable terms. Melissa is most probably excellent at the entrepreneurial skill of _______.