What are the main differences between marketing in a 'corporate setting' and an 'entrepreneurial' one?

Related MCQs

• One of the differences between marketing in a corporate setting and an entrepreneurial one is the reliance by the entrepreneur on personal credibility and skills in persuasive communication.
• In regards to the differences between the entrepreneurial and administrative focuses which of the following is correct?
• The following example of networking represents which type of activity: In an entrepreneurial setting, you might be: renewing contact with a old school friend, now working in a finance house, to provide advice or support for the venture; converting an informal contact made while on holiday into a potential client; or building a much closer relationship with a supplier, which may lead to a formal alliance or merger.
• New entrepreneurial ventures face the same marketing opportunities and challenges, as compared to their larger and more well-established counterparts.
• What characterizes the techniques used in entrepreneurial marketing?
• What are the main sources of entrepreneurial opportunity?
• Melissa is one of the newest and most successful entrepreneurs in the technology industry. She handles numerous dealings with other companies for the exchange of goods and services. Her primary goal is to ensure that all parties involved receive favorable and acceptable terms. Melissa is most probably excellent at the entrepreneurial skill of _______.
• The initial stages of the entrepreneurial process are generating new business ideas (i.e. creativity and innovation) and recognizing opportunities that have the potential for exploitation (i.e. evaluation and selection).
• The steps involved in an entrepreneurial endeavor include all but which one of the following?
• Common reasons for entrepreneurial failure include all but which one of the following?