McqMate
| Q. |
What characterizes the techniques used in entrepreneurial marketing? |
| A. | Mass media, passive reception, customer resistance |
| B. | Low cost, word-of-mouth |
| C. | Informal, personal and strongly interactive |
| D. | Guerrilla marketing and ambush marketing |
| Answer» C. Informal, personal and strongly interactive | |
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Entrepreneurship and Small Business Management