McqMate
| Q. |
According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize |
| A. | Nonprofit marketing |
| B. | Business-to-business marketing |
| C. | Consumer marketing |
| D. | Integration of the 4 Ps |
| Answer» B. Business-to-business marketing | |
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International MarketingDiscussion
Solomon Asrie
5 months ago
B
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