Segmentation is a compromise between two ideals: mass marketing and:

Related MCQs

• Segmentation is a way of:
• From the point of view of marketing, an organization that enjoys competitive advantage in an industry has done so by:
• Why might MNCs in the past have focused their marketing activities on the triad?
• Main component of Organization's architecture are structural hierarchy, values and belief systems, contracts and relationships and (two more):
• The main components of an organization's architecture are structural hierarchy, values and belief systems, contracts and relationships and (two more):
• Organization whose structure is divided into two main parts - one dealing with product groups and one dealing with customer segments is called:
• An organization that divides its structure into two main parts - one dealing with product groups and one dealing with customer segments is called:
• Goffee and Jones use two variables to classify organizational cultures. These are:
• When there is a fit between the goals of the organization and the goals of individuals, this is known as:
• The gains from two nations depend on