The channel alternative need to be assessed on basis of

Related MCQs

• Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
• Which of the following is not a consideration in deciding the marketing channel for services?
• A consumer took a decision to undergo painting classes. Which need is he intending to satisfy by doing so?
• In the absence of a physical product, service providers need to consider the use of______________ that enable customers to make a judgment on the service quality.
• In the absence of a physical product, service providers need to consider the use of ______ that enable customers to make a judgment on the service quality.
• To build a world-class service brand there are three things you will need to define or create:
• Compared with low-contact services, customers of high-contact services are more likely to judgeservice quality on the basis of: