Market –oriented firms focus on:

Related MCQs

• An increasingly large number of firms are changing their organizational focus from ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as……….
• These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited
• _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.
• Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?
• Marketing helps firms to increase their profits by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• If advertising give focus on a particular product or brand, it is known as
• Market where goods are transacted on the spot or immediately
• Market where there is no physical delivery of goods
• Market in which gold and silver are sold