Transit and outdoor advertising are generally noticed only in passing, which may not be enough for a ______________message.

Related MCQs

• Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
• Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
• The advertising industry is passing through a transition phase with the emergence of the ______________media.
• The advertising industry is passing through a transition phase with the emergence of the------------ media.
• . Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans.
• Advertising media do not operate in a vacuum: they must be part of the overall ______________and advertising plans.
• Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages.
• Companies are exploring the -------- for communicating their advertising message because of its several attractive features and advantages.
• _____ advertising is a type of online advertising that comes in several forms including banner ads, rich media and more.
• ______________, in advertising, is a series of decisions involving the delivery of message to the targeted audience.