The advertising industry is passing through a transition phase with the emergence of the------------ media.

Related MCQs

• The advertising industry is passing through a transition phase with the emergence of the ______________media.
• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________________ to the prospective consumer.
• Media--------- is a primary goal of advertising media planning and media buying.
• Media planning has a much greater role today in the advertising industry than it did 15 years ago.
• Advertising media do not operate in a vacuum: they must be part of the overall ______________and advertising plans.
• Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
• . Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans.
• _____ advertising is a type of online advertising that comes in several forms including banner ads, rich media and more.
• Companies employ the elements of the _____ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
• Media ______________ is a primary goal of advertising media planning and buying.