McqMate
| 1. |
___characters are limited for SMS. |
| A. | 160 |
| B. | 150 |
| C. | 140 |
| D. | 130 |
| Answer» A. 160 | |
| 2. |
In the Inverted Pyramid writing style, where are the "Important Details" written? |
| A. | In the first sentence |
| B. | After the lead sentence |
| C. | At the very end of the story |
| D. | highlighting the climax |
| Answer» B. After the lead sentence | |
| 3. |
One of the elements in the radio ad that have a function to give a sign that there are two sounds passing each other is called? |
| A. | Off Mike |
| B. | Cross Fade |
| C. | Fade In |
| D. | In-Up-Down-Under |
| Answer» B. Cross Fade | |
| 4. |
At what stage does he say you should begin to be self-critical? |
| A. | Elaboration |
| B. | Evaluation |
| C. | Incubation |
| D. | Insight |
| Answer» B. Evaluation | |
| 5. |
Stories about softer topics that may include news, sports, fashion, and politics are called… |
| A. | Feature stories |
| B. | Prime stories |
| C. | Live Events stories |
| D. | Investigative stories |
| Answer» A. Feature stories | |
| 6. |
........is an independent business organisation which undertakes the work of planning, preparing and executing advertising campaigns. |
| A. | Client |
| B. | Media |
| C. | a company |
| D. | As agency |
| Answer» D. As agency | |
| 7. |
The creative strategy and the key execution details are spelled out in a document called: |
| A. | A Marketing Brief |
| B. | A media Brief |
| C. | A Financial Brief |
| D. | A creative brief. |
| Answer» D. A creative brief. | |
| 8. |
What is narrative radio ad copy means? |
| A. | The ads that made in a story and the talents or announcer telling about the benefits of product, how to use the product, and where the product can be obtained |
| B. | A form of radio ad that conveys messages in the form of short duration songs |
| C. | A form of radio ad that only shows the conversation of one person only |
| D. | The ads that using a straight to the point approach or directly to the purpose of the radio ads |
| Answer» A. The ads that made in a story and the talents or announcer telling about the benefits of product, how to use the product, and where the product can be obtained | |
| 9. |
Who is the target audience? |
| A. | a group of people who are most likely to want the product being advertised |
| B. | a group of people who are responsible for producing something |
| C. | a group of people who are in charge of the company advertising |
| D. | a group of people who loiter around in the malls |
| Answer» A. a group of people who are most likely to want the product being advertised | |
| 10. |
What is a slogan? |
| A. | An announcement promoting a product and aiming to sell it |
| B. | A symbol used to to represent a brand |
| C. | a musiccal cord |
| D. | A short phrase to help people remember a brand or product |
| Answer» D. A short phrase to help people remember a brand or product | |
| 11. |
A "Beat" is… |
| A. | A feature story for make up artists. |
| B. | A rhythm that you hear when reading an article. |
| C. | A technique used to interview people. |
| D. | An area of specialization for a reporter. |
| Answer» D. An area of specialization for a reporter. | |
| 12. |
Creativity is also an attitude: the ability to: |
| A. | Accept change and newness |
| B. | Accept change, a willingness to play with ideas and possibilities, |
| C. | Accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it. |
| D. | Enjoy the good, while looking for ways to improve it. |
| Answer» C. Accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it. | |
| 13. |
One of the department in advertising agency who’s take a responsibility to a whole advertising campaign and have a direct relationship with the client is called? |
| A. | Media Department |
| B. | Account Director |
| C. | Account Executive Department |
| D. | Creative Department |
| Answer» C. Account Executive Department | |
| 14. |
An advertisement that been delivered by the presenter in the middle of the program or event and including with some demonstration of the advertised product is called ? |
| A. | Testimonial |
| B. | Caption |
| C. | Ad libs |
| D. | Filler |
| Answer» A. Testimonial | |
| 15. |
Which of the following is an example of style? |
| A. | Education |
| B. | social media |
| C. | advertisement |
| D. | |
| Answer» A. Education | |
| 16. |
Makes the claim that EVERYONE is using this product, and you should, too. |
| A. | Celebrities |
| B. | Fear |
| C. | Bandwagon |
| D. | Heartstrings |
| Answer» A. Celebrities | |
| 17. |
What kind of printed ad copy element that have a function as the core message or contain detailed information from the advertised product or service? |
| A. | Body Copy |
| B. | Sub Headline |
| C. | Baseline |
| D. | Mandatories |
| Answer» A. Body Copy | |
| 18. |
BUY ONE TO HELP HEAL ONE What kind of a headlne is this |
| A. | Emotional Headline |
| B. | Directive Headline |
| C. | Benefit Headline |
| D. | Hornbowling Headline |
| Answer» B. Directive Headline | |
| 19. |
What type of headline that use humor and mystery approaches to attract the attention of readers are named? |
| A. | Emotional Headline |
| B. | Offbeat and Curiousity Headline |
| C. | Benefit Headline |
| D. | Hornbowling Headline |
| Answer» B. Offbeat and Curiousity Headline | |
| 20. |
When you cannot progress creatively, you are experiencing creative __________ : |
| A. | bland |
| B. | blend |
| C. | blot |
| D. | block |
| Answer» D. block | |
| 21. |
Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called? |
| A. | Mandatories |
| B. | Baseline |
| C. | Border |
| D. | Promise/Slogan |
| Answer» B. Baseline | |
| 22. |
The copy for Radio Ads needs to aid the --------------of the Listener |
| A. | Fashion Sense |
| B. | Visualization |
| C. | Boredom |
| D. | Mood |
| Answer» B. Visualization | |
| 23. |
Which business is the following slogan for: "Have it Your Way" |
| A. | Subway |
| B. | McDonald's |
| C. | Burger King |
| D. | Chick fil A |
| Answer» C. Burger King | |
| 24. |
Copywriters help promote: |
| A. | Businesses |
| B. | Businesses, ideas and opinions by writing advertisements for organizations. This is an art of writing and compiling creativity in writing content. |
| C. | Businesses and ideas |
| D. | Businesses, ideas and opinions |
| Answer» B. Businesses, ideas and opinions by writing advertisements for organizations. This is an art of writing and compiling creativity in writing content. | |
| 25. |
B2B Advertising is________ |
| A. | Business to Business |
| B. | Business to Buyers |
| C. | Buyers to Buyers |
| D. | Brand to Brand |
| Answer» A. Business to Business | |
| 26. |
Compared to adults, ___________ are less capable of processing product information. |
| A. | Women |
| B. | Executives |
| C. | Children |
| D. | Youth |
| Answer» C. Children | |
| 27. |
Good copywriters will always focus on: |
| A. | What benefits you will enjoy as the purchaser, not what features we, as the company, are providing. |
| B. | What benefits you will enjoy as the purchaser, |
| C. | Clients benefits |
| D. | Features of products |
| Answer» A. What benefits you will enjoy as the purchaser, not what features we, as the company, are providing. | |
| 28. |
What is Subheadline? |
| A. | Detailed explanation of the printed ad copy to convince the reader |
| B. | Short sentences that interesting, and often made like a rhymes that are useful for attracting attention and at the same time can be remembered by the reader |
| C. | Complete information from the title that can explain the sentence in the ad title |
| D. | Main information of the printed ad copy |
| Answer» C. Complete information from the title that can explain the sentence in the ad title | |
| 29. |
What should a press release start with? |
| A. | An explanation of the topic |
| B. | Catchy heading |
| C. | Contact details of the company |
| D. | A web address |
| Answer» B. Catchy heading | |
| 30. |
science of producing written content for a company, person or product to sell or convince consumers to act |
| A. | rhetorical appeals |
| B. | published |
| C. | copywriting |
| D. | collateral |
| Answer» C. copywriting | |
| 31. |
An important Element of a radio Ad is |
| A. | The voice quality of the speaker |
| B. | Set Design |
| C. | Costumes |
| D. | Production |
| Answer» A. The voice quality of the speaker | |
| 32. |
A copywriter generally works as a part of ________ team. |
| A. | Marketing |
| B. | Advertising |
| C. | Creative |
| D. | Logistic |
| Answer» B. Advertising | |
| 33. |
______ is known as the mental shortcuts that ease the cognitive load of making a decision. |
| A. | Heuristic |
| B. | Picture Prompt |
| C. | Creative Aerobics |
| D. | Imagination |
| Answer» A. Heuristic | |
| 34. |
Characteristics of a copywriter: |
| A. | Creative |
| B. | Creative, Smart, Good Communicators, Congenial |
| C. | Creative and Smart |
| D. | Creative Smart and Good Communicators |
| Answer» B. Creative, Smart, Good Communicators, Congenial | |
| 35. |
Under A Hierarchy - of - Effects Model of Creative Elements, which hierarchy includes Body Copy in it: |
| A. | Attention |
| B. | Interest |
| C. | Desire |
| D. | Action |
| Answer» C. Desire | |
| 36. |
A brief should inform about the: |
| A. | Solutions only |
| B. | Give direction only |
| C. | Details of sales |
| D. | Problem/challenge of the customer. |
| Answer» D. Problem/challenge of the customer. | |
| 37. |
Young’s creative process: __ |
| A. | Immersion – digestion – incubation – illumination – verification |
| B. | Digestion – incubation – illumination – verification - immersion |
| C. | Digestion – incubation – illumination – immersion – verification |
| D. | Illumination – immersion – verification- digestion – incubation |
| Answer» A. Immersion – digestion – incubation – illumination – verification | |
| 38. |
Marketing brief is a: |
| A. | Document outlining the questions about markets |
| B. | Document outlining the questions about customers |
| C. | Document outlining the questions about markets and customers |
| D. | Document outlining the expectations by a company's marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create. |
| Answer» D. Document outlining the expectations by a company's marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create. | |
| 39. |
copywriting is the art of spreading marketing information through |
| A. | Various media |
| B. | letters |
| C. | door to door |
| D. | vendors |
| Answer» A. Various media | |
| 40. |
A pre-writing technique where you write for a set period of time, in sentence form, whatever comes to mind |
| A. | Freewrite |
| B. | brainstorm |
| C. | draft |
| D. | paragraph |
| Answer» A. Freewrite | |
| 41. |
_____________ is about thinking of challenges visually so as to better comprehend the issue. |
| A. | Visualization |
| B. | Desirability |
| C. | Dreams |
| D. | Creative thinking |
| Answer» A. Visualization | |
| 42. |
A psychological basis that motivates the viewer toward the advertiser’s goals by titillating the viewer with actual or suggested nudity |
| A. | Sex appeal |
| B. | Rational appeal |
| C. | Emotional appeal |
| D. | Personal appeal |
| Answer» A. Sex appeal | |
| 43. |
Pathos appeals to which of the following? |
| A. | Morals |
| B. | Data |
| C. | Emotions |
| D. | Evidence |
| Answer» C. Emotions | |
| 44. |
......is a process of putting thoughts, ideas or information into a symbolic form. |
| A. | noise |
| B. | communication |
| C. | Encoding |
| D. | Decoding |
| Answer» C. Encoding | |
| 45. |
What type of stories dig deeper into the "Why" behind the "What"? |
| A. | Feature Stories |
| B. | Investigative Stories |
| C. | Event Stories |
| D. | Updates |
| Answer» B. Investigative Stories | |
| 46. |
Which part of the plot ties up loose ends? |
| A. | climax |
| B. | resolution |
| C. | falling action |
| D. | rising action |
| Answer» B. resolution | |
| 47. |
Good copywriting is about highlight the benefits not the... |
| A. | profit |
| B. | risk |
| C. | Features |
| D. | Cost |
| Answer» C. Features | |
| 48. |
regular __________ should be conducted to maintain good rapport between the client & agency |
| A. | parties |
| B. | breaks |
| C. | fights |
| D. | meetings |
| Answer» D. meetings | |
| 49. |
This rule that journalists abide by, attempts to answer six questions with their reporting. |
| A. | Five W's and H Rule |
| B. | The Rule of Thirds |
| C. | Five H's and W |
| D. | Sunny 16 Rule |
| Answer» A. Five W's and H Rule | |
| 50. |
Which of the following provides informational or educational articles? |
| A. | Magazine advertising |
| B. | Magazine content |
| C. | Fliers |
| D. | Social Media |
| Answer» B. Magazine content | |
| 51. |
According to the segment, brochures should NOT contain which of the following? |
| A. | Scannable content |
| B. | Full sentences |
| C. | Formal layout |
| D. | A hook |
| Answer» D. A hook | |
| 52. |
Copywriting is the composition of: |
| A. | Headings of advertisements |
| B. | Headings and sub-headings of advertisements |
| C. | Headings, sub-headings and the body copy of advertisements |
| D. | Headings, sub-headings and the body copy of advertisements, catalogues or brochures. |
| Answer» D. Headings, sub-headings and the body copy of advertisements, catalogues or brochures. | |
| 53. |
_____________ appeals are those directed towards emotional response to a threat that expresses some sort of danger |
| A. | Fear |
| B. | Emotional |
| C. | Humor |
| D. | Rational |
| Answer» A. Fear | |
| 54. |
.......is a rational appeal. |
| A. | Sex |
| B. | Economy |
| C. | Humour |
| D. | Pride |
| Answer» B. Economy | |
| 55. |
Music in media is used to generate |
| A. | emotions |
| B. | rational |
| C. | Humour |
| D. | no appeal at all |
| Answer» A. emotions | |
| 56. |
____________ appeal make consumers laugh and create an emotional link with the product. |
| A. | Smile |
| B. | Laugh |
| C. | Humour |
| D. | Popularity |
| Answer» C. Humour | |
| 57. |
What step makes design thinking different than the engineering design process? |
| A. | Define |
| B. | Empathize |
| C. | Ideate |
| D. | Prototype |
| Answer» B. Empathize | |
| 58. |
....... is the percentage of media audience exposed at least once to the advertisers message during a specific time frame. |
| A. | reach |
| B. | frequency |
| C. | impact |
| D. | incidence point |
| Answer» A. reach | |
| 59. |
What is the stage called when the idea is fully transformed in the Creative Process Model? |
| A. | Implementation |
| B. | Illumination |
| C. | Incubation |
| D. | Preparation |
| Answer» A. Implementation | |
| 60. |
Something that moves someone to act, create, or feel an emotion is… |
| A. | creation |
| B. | motivation |
| C. | inspiration. |
| D. | determination. |
| Answer» C. inspiration. | |
| 61. |
A process that we repeat over and over again is: |
| A. | italic |
| B. | iterative |
| C. | intensive |
| D. | internal |
| Answer» B. iterative | |
| 62. |
advertising agency is an _____________ organisation. |
| A. | Indepndent |
| B. | dependant |
| C. | inter linked |
| D. | Associated |
| Answer» A. Indepndent | |
| 63. |
why is it important to sell face to face before you go online? |
| A. | it helps you boost sales and confident |
| B. | it give you extra ideas and 'flavor' in creating your own copywriting. |
| C. | it a medium for audience to give feedback and report |
| D. | it is the only way to selling |
| Answer» B. it give you extra ideas and 'flavor' in creating your own copywriting. | |
| 64. |
A HEADLINE is… |
| A. | line or block of text that explains a photo |
| B. | the name of a newspaper as it is displayed on the front page |
| C. | large type running above or along the side of a story to summarize the content |
| D. | Line of text under a headline that tells who wrote the story |
| Answer» C. large type running above or along the side of a story to summarize the content | |
| 65. |
Which of these are NOT elements used in the Maestro Method? |
| A. | Infographics and Interviews |
| B. | Usefulness and Timeliness |
| C. | Layout and Design |
| D. | Copywriting and Copyediting |
| Answer» B. Usefulness and Timeliness | |
| 66. |
The most important part of the broadcast news story that sets the tone for al that follows. |
| A. | Headline |
| B. | Tagline |
| C. | Lead |
| D. | Quote |
| Answer» C. Lead | |
| 67. |
“Open Happiness “is slogan of: __ |
| A. | Coca-Cola |
| B. | Pepsi |
| C. | Limca |
| D. | Mountain dew |
| Answer» A. Coca-Cola | |
| 68. |
The use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works |
| A. | Copyright |
| B. | Copyright Infringement |
| C. | Logo |
| D. | Agency |
| Answer» B. Copyright Infringement | |
| 69. |
Social media tends to be which of the following? |
| A. | Informal |
| B. | Formal |
| C. | Maintain brand's style and voice |
| D. | Provide a call to action |
| Answer» A. Informal | |
| 70. |
_____________ appeals are those directed at the thinking process of the audience |
| A. | Rational |
| B. | Emotional |
| C. | Moral |
| D. | Fear |
| Answer» A. Rational | |
| 71. |
Ethos appeals to which of the following? |
| A. | Facts |
| B. | Senses |
| C. | Morals |
| D. | Emotions |
| Answer» C. Morals | |
| 72. |
Attibution is.... |
| A. | Suing someone for ruining your reputation. |
| B. | A punishment for false reporting. |
| C. | Naming or giving credit to the person who gave you information for the story |
| D. | Another name for novelty articles. |
| Answer» C. Naming or giving credit to the person who gave you information for the story | |
| 73. |
What type of media is... "Don't Let Me Down by The Chainsmokers in Spotify"? |
| A. | Broadcast Media |
| B. | Film |
| C. | New Media |
| D. | Print Media |
| Answer» C. New Media | |
| 74. |
Which of the following is an example of the mode of delivery? |
| A. | Script |
| B. | Press Release |
| C. | Online |
| D. | Sales |
| Answer» C. Online | |
| 75. |
There are : |
| A. | Five method of creating a written briefing format for marketing brief |
| B. | Different ways of creating a written briefing format for marketing brief. |
| C. | Only one method of creating a written briefing format for marketing brief. |
| D. | Two methods method of creating a written briefing format for marketing brief |
| Answer» B. Different ways of creating a written briefing format for marketing brief. | |
| 76. |
Which color is associated with health? |
| A. | red |
| B. | green |
| C. | orange |
| D. | yellow |
| Answer» B. green | |
| 77. |
What is contained in the Credit Title ? |
| A. | Dummy product that been advertised. |
| B. | An indirect advertisement such as soft campaign. |
| C. | Order of the names of supporters in the program & production team. |
| D. | A marker when the program is restarted or pausing. |
| Answer» C. Order of the names of supporters in the program & production team. | |
| 78. |
____________ in advertising refers to the text & words used in offline and online advertisements. |
| A. | Visual |
| B. | Copy |
| C. | Paragraph |
| D. | Sound |
| Answer» B. Copy | |
| 79. |
methods of persuasion |
| A. | logos |
| B. | rhetorical appeals |
| C. | pathos |
| D. | ethos |
| Answer» B. rhetorical appeals | |
| 80. |
logical mode of persuasion |
| A. | logos |
| B. | rhetorical appeals |
| C. | pathos |
| D. | ethos |
| Answer» A. logos | |
| 81. |
what is copywriting? |
| A. | a business report |
| B. | an advertising medium |
| C. | peronal selling |
| D. | delivering words that get people to take some action |
| Answer» D. delivering words that get people to take some action | |
| 82. |
The procedure used by the individual to develop the output. |
| A. | Press |
| B. | Product |
| C. | Person |
| D. | Process |
| Answer» D. Process | |
| 83. |
_________________ process involves production of huge number of solutions for a specific problem (Idea) with emphasis being on the number of ideas. |
| A. | SCAMPER |
| B. | Mind Mapping |
| C. | Picture Prompts |
| D. | Brainstorming |
| Answer» D. Brainstorming | |
| 84. |
The copywriting designed to educate the citizens about the Government's policies is called |
| A. | Commercial ad |
| B. | social ad |
| C. | political ad |
| D. | luxury ad |
| Answer» C. political ad | |
| 85. |
Which of the following is NOT a "Speech and Event Story"? |
| A. | Athlete Feature |
| B. | Game Commentary |
| C. | Press Conference |
| D. | Election Coverage |
| Answer» A. Athlete Feature | |
| 86. |
_________ differ from traditional advertisements in that they are designed to look like article that appear in a publication. |
| A. | Classified Ad |
| B. | Newspaper Ad |
| C. | Press Release |
| D. | Advertorial |
| Answer» D. Advertorial | |
| 87. |
A transparent box at the payment counter where the retailer stocks his chocolates, might urge a customer to buy a chocolate.... |
| A. | Outdoor Advertising |
| B. | Point of Purchase Display |
| C. | print ad |
| D. | Product placements |
| Answer» B. Point of Purchase Display | |
| 88. |
Since agency brief is very detailed and goes into great depth, its recommend that: |
| A. | A team completes this briefing. |
| B. | A single person |
| C. | Production people complete this |
| D. | Media Planners complete this |
| Answer» A. A team completes this briefing. | |
| 89. |
From these TV Ads, which one of the types of Ads that based on the placement on TV ? |
| A. | Opening Break Bumper / Closing Break Bumper |
| B. | Spot Ad |
| C. | Promo Ad |
| D. | Sponsorship Ad |
| Answer» A. Opening Break Bumper / Closing Break Bumper | |
| 90. |
advertising creates orders for purchase through the mail |
| A. | Direct |
| B. | Television |
| C. | Radio |
| D. | Newspaper |
| Answer» A. Direct | |
| 91. |
What is the first step of the creative process? |
| A. | Creativity |
| B. | Brainwave |
| C. | Rainstorm |
| D. | Brainstorm |
| Answer» D. Brainstorm | |
| 92. |
_______________ appeals are those directed towards mental agitations or excited states of feeling |
| A. | Moral |
| B. | Emotional |
| C. | Rational |
| D. | Fear |
| Answer» B. Emotional | |
| 93. |
Advertisers exaggerate the effects of a product. |
| A. | Humour |
| B. | Promotions |
| C. | Rational |
| D. | Hyperbole |
| Answer» D. Hyperbole | |
| 94. |
...... Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer. |
| A. | Surrogate Advertising |
| B. | Unique Selling Proposition |
| C. | Recall Advertising |
| D. | Reminder Advertising |
| Answer» B. Unique Selling Proposition | |
| 95. |
Choose the unrelated word |
| A. | Inspiration |
| B. | Motivation |
| C. | Research |
| D. | Eureka moment |
| Answer» C. Research | |
| 96. |
Writing copy for executives requires_______________ |
| A. | Collect information |
| B. | Deliver the real solution |
| C. | Research the company |
| D. | Most valuable commodity |
| Answer» C. Research the company | |
| 97. |
___________is a seller who plays with the words creatively & markets the product artistically |
| A. | Copywriter |
| B. | Accountant |
| C. | Researcher |
| D. | Art director |
| Answer» A. Copywriter | |
| 98. |
Which of the following helps to structure writing so the audience fully understands the argument? |
| A. | Circle of Composition |
| B. | Rhetorical Triangle |
| C. | Rhetorical Circle |
| D. | Copywriting |
| Answer» B. Rhetorical Triangle | |
| 99. |
SPARE PARTS FOR HUMANS ARE NOT AS ORIGINAL AS THOSE FOR CARS DON'T DRINK AND DRIVE! What type of emotional message appeal that been used? |
| A. | Fear Appeal |
| B. | Guilty Appeal |
| C. | Sad Appeal |
| D. | Rational Appeal |
| Answer» A. Fear Appeal | |
| 100. |
The part of our mind that influences our thoughts and feelings: |
| A. | Subconscious |
| B. | unconscious |
| C. | Self conscious |
| D. | self centred |
| Answer» A. Subconscious | |
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