McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 1. |
___characters are limited for SMS. |
| A. | 160 |
| B. | 150 |
| C. | 140 |
| D. | 130 |
| Answer» A. 160 | |
| 2. |
In the Inverted Pyramid writing style, where are the "Important Details" written? |
| A. | In the first sentence |
| B. | After the lead sentence |
| C. | At the very end of the story |
| D. | highlighting the climax |
| Answer» B. After the lead sentence | |
| 3. |
One of the elements in the radio ad that have a function to give a sign that there are two sounds passing each other is called? |
| A. | Off Mike |
| B. | Cross Fade |
| C. | Fade In |
| D. | In-Up-Down-Under |
| Answer» B. Cross Fade | |
| 4. |
At what stage does he say you should begin to be self-critical? |
| A. | Elaboration |
| B. | Evaluation |
| C. | Incubation |
| D. | Insight |
| Answer» B. Evaluation | |
| 5. |
Stories about softer topics that may include news, sports, fashion, and politics are called… |
| A. | Feature stories |
| B. | Prime stories |
| C. | Live Events stories |
| D. | Investigative stories |
| Answer» A. Feature stories | |
| 6. |
........is an independent business organisation which undertakes the work of planning, preparing and executing advertising campaigns. |
| A. | Client |
| B. | Media |
| C. | a company |
| D. | As agency |
| Answer» D. As agency | |
| 7. |
The creative strategy and the key execution details are spelled out in a document called: |
| A. | A Marketing Brief |
| B. | A media Brief |
| C. | A Financial Brief |
| D. | A creative brief. |
| Answer» D. A creative brief. | |
| 8. |
What is narrative radio ad copy means? |
| A. | The ads that made in a story and the talents or announcer telling about the benefits of product, how to use the product, and where the product can be obtained |
| B. | A form of radio ad that conveys messages in the form of short duration songs |
| C. | A form of radio ad that only shows the conversation of one person only |
| D. | The ads that using a straight to the point approach or directly to the purpose of the radio ads |
| Answer» A. The ads that made in a story and the talents or announcer telling about the benefits of product, how to use the product, and where the product can be obtained | |
| 9. |
Who is the target audience? |
| A. | a group of people who are most likely to want the product being advertised |
| B. | a group of people who are responsible for producing something |
| C. | a group of people who are in charge of the company advertising |
| D. | a group of people who loiter around in the malls |
| Answer» A. a group of people who are most likely to want the product being advertised | |
| 10. |
What is a slogan? |
| A. | An announcement promoting a product and aiming to sell it |
| B. | A symbol used to to represent a brand |
| C. | a musiccal cord |
| D. | A short phrase to help people remember a brand or product |
| Answer» D. A short phrase to help people remember a brand or product | |
| 11. |
A "Beat" is… |
| A. | A feature story for make up artists. |
| B. | A rhythm that you hear when reading an article. |
| C. | A technique used to interview people. |
| D. | An area of specialization for a reporter. |
| Answer» D. An area of specialization for a reporter. | |
| 12. |
Creativity is also an attitude: the ability to: |
| A. | Accept change and newness |
| B. | Accept change, a willingness to play with ideas and possibilities, |
| C. | Accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it. |
| D. | Enjoy the good, while looking for ways to improve it. |
| Answer» C. Accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it. | |
| 13. |
One of the department in advertising agency who’s take a responsibility to a whole advertising campaign and have a direct relationship with the client is called? |
| A. | Media Department |
| B. | Account Director |
| C. | Account Executive Department |
| D. | Creative Department |
| Answer» C. Account Executive Department | |
| 14. |
An advertisement that been delivered by the presenter in the middle of the program or event and including with some demonstration of the advertised product is called ? |
| A. | Testimonial |
| B. | Caption |
| C. | Ad libs |
| D. | Filler |
| Answer» A. Testimonial | |
| 15. |
Which of the following is an example of style? |
| A. | Education |
| B. | social media |
| C. | advertisement |
| D. | |
| Answer» A. Education | |
| 16. |
Makes the claim that EVERYONE is using this product, and you should, too. |
| A. | Celebrities |
| B. | Fear |
| C. | Bandwagon |
| D. | Heartstrings |
| Answer» A. Celebrities | |
| 17. |
What kind of printed ad copy element that have a function as the core message or contain detailed information from the advertised product or service? |
| A. | Body Copy |
| B. | Sub Headline |
| C. | Baseline |
| D. | Mandatories |
| Answer» A. Body Copy | |
| 18. |
BUY ONE TO HELP HEAL ONE What kind of a headlne is this |
| A. | Emotional Headline |
| B. | Directive Headline |
| C. | Benefit Headline |
| D. | Hornbowling Headline |
| Answer» B. Directive Headline | |
| 19. |
What type of headline that use humor and mystery approaches to attract the attention of readers are named? |
| A. | Emotional Headline |
| B. | Offbeat and Curiousity Headline |
| C. | Benefit Headline |
| D. | Hornbowling Headline |
| Answer» B. Offbeat and Curiousity Headline | |
| 20. |
When you cannot progress creatively, you are experiencing creative __________ : |
| A. | bland |
| B. | blend |
| C. | blot |
| D. | block |
| Answer» D. block | |
| 21. |
Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called? |
| A. | Mandatories |
| B. | Baseline |
| C. | Border |
| D. | Promise/Slogan |
| Answer» B. Baseline | |
| 22. |
The copy for Radio Ads needs to aid the --------------of the Listener |
| A. | Fashion Sense |
| B. | Visualization |
| C. | Boredom |
| D. | Mood |
| Answer» B. Visualization | |
| 23. |
Which business is the following slogan for: "Have it Your Way" |
| A. | Subway |
| B. | McDonald's |
| C. | Burger King |
| D. | Chick fil A |
| Answer» C. Burger King | |
| 24. |
Copywriters help promote: |
| A. | Businesses |
| B. | Businesses, ideas and opinions by writing advertisements for organizations. This is an art of writing and compiling creativity in writing content. |
| C. | Businesses and ideas |
| D. | Businesses, ideas and opinions |
| Answer» B. Businesses, ideas and opinions by writing advertisements for organizations. This is an art of writing and compiling creativity in writing content. | |
| 25. |
B2B Advertising is________ |
| A. | Business to Business |
| B. | Business to Buyers |
| C. | Buyers to Buyers |
| D. | Brand to Brand |
| Answer» A. Business to Business | |
| 26. |
Compared to adults, ___________ are less capable of processing product information. |
| A. | Women |
| B. | Executives |
| C. | Children |
| D. | Youth |
| Answer» C. Children | |
| 27. |
Good copywriters will always focus on: |
| A. | What benefits you will enjoy as the purchaser, not what features we, as the company, are providing. |
| B. | What benefits you will enjoy as the purchaser, |
| C. | Clients benefits |
| D. | Features of products |
| Answer» A. What benefits you will enjoy as the purchaser, not what features we, as the company, are providing. | |
| 28. |
What is Subheadline? |
| A. | Detailed explanation of the printed ad copy to convince the reader |
| B. | Short sentences that interesting, and often made like a rhymes that are useful for attracting attention and at the same time can be remembered by the reader |
| C. | Complete information from the title that can explain the sentence in the ad title |
| D. | Main information of the printed ad copy |
| Answer» C. Complete information from the title that can explain the sentence in the ad title | |
| 29. |
What should a press release start with? |
| A. | An explanation of the topic |
| B. | Catchy heading |
| C. | Contact details of the company |
| D. | A web address |
| Answer» B. Catchy heading | |
| 30. |
science of producing written content for a company, person or product to sell or convince consumers to act |
| A. | rhetorical appeals |
| B. | published |
| C. | copywriting |
| D. | collateral |
| Answer» C. copywriting | |
| 31. |
An important Element of a radio Ad is |
| A. | The voice quality of the speaker |
| B. | Set Design |
| C. | Costumes |
| D. | Production |
| Answer» A. The voice quality of the speaker | |
| 32. |
A copywriter generally works as a part of ________ team. |
| A. | Marketing |
| B. | Advertising |
| C. | Creative |
| D. | Logistic |
| Answer» B. Advertising | |
| 33. |
______ is known as the mental shortcuts that ease the cognitive load of making a decision. |
| A. | Heuristic |
| B. | Picture Prompt |
| C. | Creative Aerobics |
| D. | Imagination |
| Answer» A. Heuristic | |
| 34. |
Characteristics of a copywriter: |
| A. | Creative |
| B. | Creative, Smart, Good Communicators, Congenial |
| C. | Creative and Smart |
| D. | Creative Smart and Good Communicators |
| Answer» B. Creative, Smart, Good Communicators, Congenial | |
| 35. |
Under A Hierarchy - of - Effects Model of Creative Elements, which hierarchy includes Body Copy in it: |
| A. | Attention |
| B. | Interest |
| C. | Desire |
| D. | Action |
| Answer» C. Desire | |
| 36. |
A brief should inform about the: |
| A. | Solutions only |
| B. | Give direction only |
| C. | Details of sales |
| D. | Problem/challenge of the customer. |
| Answer» D. Problem/challenge of the customer. | |
| 37. |
Young’s creative process: __ |
| A. | Immersion – digestion – incubation – illumination – verification |
| B. | Digestion – incubation – illumination – verification - immersion |
| C. | Digestion – incubation – illumination – immersion – verification |
| D. | Illumination – immersion – verification- digestion – incubation |
| Answer» A. Immersion – digestion – incubation – illumination – verification | |
| 38. |
Marketing brief is a: |
| A. | Document outlining the questions about markets |
| B. | Document outlining the questions about customers |
| C. | Document outlining the questions about markets and customers |
| D. | Document outlining the expectations by a company's marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create. |
| Answer» D. Document outlining the expectations by a company's marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create. | |
| 39. |
copywriting is the art of spreading marketing information through |
| A. | Various media |
| B. | letters |
| C. | door to door |
| D. | vendors |
| Answer» A. Various media | |
| 40. |
A pre-writing technique where you write for a set period of time, in sentence form, whatever comes to mind |
| A. | Freewrite |
| B. | brainstorm |
| C. | draft |
| D. | paragraph |
| Answer» A. Freewrite | |
| 41. |
_____________ is about thinking of challenges visually so as to better comprehend the issue. |
| A. | Visualization |
| B. | Desirability |
| C. | Dreams |
| D. | Creative thinking |
| Answer» A. Visualization | |
| 42. |
A psychological basis that motivates the viewer toward the advertiser’s goals by titillating the viewer with actual or suggested nudity |
| A. | Sex appeal |
| B. | Rational appeal |
| C. | Emotional appeal |
| D. | Personal appeal |
| Answer» A. Sex appeal | |
| 43. |
Pathos appeals to which of the following? |
| A. | Morals |
| B. | Data |
| C. | Emotions |
| D. | Evidence |
| Answer» C. Emotions | |
| 44. |
......is a process of putting thoughts, ideas or information into a symbolic form. |
| A. | noise |
| B. | communication |
| C. | Encoding |
| D. | Decoding |
| Answer» C. Encoding | |
| 45. |
What type of stories dig deeper into the "Why" behind the "What"? |
| A. | Feature Stories |
| B. | Investigative Stories |
| C. | Event Stories |
| D. | Updates |
| Answer» B. Investigative Stories | |
| 46. |
Which part of the plot ties up loose ends? |
| A. | climax |
| B. | resolution |
| C. | falling action |
| D. | rising action |
| Answer» B. resolution | |
| 47. |
Good copywriting is about highlight the benefits not the... |
| A. | profit |
| B. | risk |
| C. | Features |
| D. | Cost |
| Answer» C. Features | |
| 48. |
regular __________ should be conducted to maintain good rapport between the client & agency |
| A. | parties |
| B. | breaks |
| C. | fights |
| D. | meetings |
| Answer» D. meetings | |
| 49. |
This rule that journalists abide by, attempts to answer six questions with their reporting. |
| A. | Five W's and H Rule |
| B. | The Rule of Thirds |
| C. | Five H's and W |
| D. | Sunny 16 Rule |
| Answer» A. Five W's and H Rule | |
| 50. |
Which of the following provides informational or educational articles? |
| A. | Magazine advertising |
| B. | Magazine content |
| C. | Fliers |
| D. | Social Media |
| Answer» B. Magazine content | |
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