McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) .
| 1. |
The word Media came from the Latin word . |
| A. | middle |
| B. | media |
| C. | medium |
| D. | mode |
| Answer» A. middle | |
| 2. |
targets are those who have the power to affect the changes the campaign calls for . |
| A. | primary |
| B. | secondary |
| C. | tertiary |
| D. | priority |
| Answer» A. primary | |
| 3. |
A is an estimation of a company's promotional expenditures over a period of time. |
| A. | media buying |
| B. | media planning |
| C. | media budget |
| D. | media scheduling |
| Answer» A. media buying | |
| 4. |
is a count up of all the people of the total base or defined Target Grass (TG) who are actually exposed to or reached by communication used. |
| A. | reach |
| B. | frequency |
| C. | cumulative reach |
| D. | visibility |
| Answer» A. reach | |
| 5. |
Sender of a media text has an access to feedback of the audience. |
| A. | direct |
| B. | indirect |
| C. | delayed |
| D. | crypted |
| Answer» A. direct | |
| 6. |
A consumer must plan to act in a desired manner is also known as |
| A. | attention |
| B. | intention |
| C. | behaviour |
| D. | reaction |
| Answer» B. intention | |
| 7. |
The cost factor becomes a matter of relative cost of the individual media, in case of newspaper, this relationship is determined as per per column. |
| A. | centimeter |
| B. | word |
| C. | line |
| D. | paragraph |
| Answer» A. centimeter | |
| 8. |
methods is a " let's not rock the boat" or "If something 's going well, why fix it " way of setting budget. |
| A. | status quo |
| B. | inflation adjusted |
| C. | case rate |
| D. | estimation |
| Answer» A. status quo | |
| 9. |
number of unduplicated individuals or households reached by an advertising medium over a particular period. |
| A. | reach |
| B. | frequency |
| C. | cumulative reach |
| D. | visibility |
| Answer» C. cumulative reach | |
| 10. |
Media is considered as Modern commodity because |
| A. | specialized technology |
| B. | slow speed |
| C. | unreliable data |
| D. | high cost |
| Answer» A. specialized technology | |
| 11. |
Research will tell you about your target audience's local media habits . |
| A. | qualitative |
| B. | quantitative |
| C. | descriptive |
| D. | analytical |
| Answer» A. qualitative | |
| 12. |
refers to a specific methods of media used by companies to deliver advertising messages to targeted customers. |
| A. | media vehicle |
| B. | media mix |
| C. | media methodology |
| D. | media dispersion |
| Answer» A. media vehicle | |
| 13. |
method is slightly modified version of the 'Status Quo' method. |
| A. | media budget |
| B. | inflation adjusted |
| C. | case rate |
| D. | estimation |
| Answer» B. inflation adjusted | |
| 14. |
is the average number of exposers amongst those who have been reached or have seen the ad atlest once. |
| A. | aots -average opportunity to see |
| B. | air - average issue readership |
| C. | circulation |
| D. | reach |
| Answer» A. aots -average opportunity to see | |
| 15. |
is responsible for Media content. |
| A. | editor |
| B. | common people |
| C. | government |
| D. | competitor |
| Answer» A. editor | |
| 16. |
indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle . |
| A. | reach |
| B. | frequency |
| C. | market coverage |
| D. | market share |
| Answer» A. reach | |
| 17. |
is the ability to aim a radio or TV program or programming at a specefic, limited audience or consumer market. |
| A. | narrow casting |
| B. | media concentration |
| C. | media mix |
| D. | media planning |
| Answer» A. narrow casting | |
| 18. |
method is identical to the A-S method expect that the budgeting is linked to the number of cases or units sold. |
| A. | media budget |
| B. | inflation adjusted |
| C. | case rate |
| D. | estimation |
| Answer» C. case rate | |
| 19. |
In the a diary with quarter hour times slots across the rows and channels across the column is given to a panel. |
| A. | peoplemeter |
| B. | diary system |
| C. | stickiness index |
| D. | rating |
| Answer» B. diary system | |
| 20. |
leads to aggression in society . |
| A. | fake news |
| B. | good news |
| C. | authentic news |
| D. | live news |
| Answer» A. fake news | |
| 21. |
Message weight is expressed in terms of gross impressions or rating points. |
| A. | gross |
| B. | net |
| C. | operational |
| D. | average |
| Answer» A. gross | |
| 22. |
A is a publication that mostly covers one main topic. |
| A. | newsletter |
| B. | newspaper |
| C. | magazine |
| D. | pamplet |
| Answer» A. newsletter | |
| 23. |
is the process of strategizing, negotiating and purchasing ad placements or inventory. |
| A. | media buying |
| B. | media planning & buying |
| C. | media budget |
| D. | media scheduling |
| Answer» B. media planning & buying | |
| 24. |
The comprises of two units , a remote to register the viewer details and a channel monitoring device attached to the TV which records the channel being switched. |
| A. | peoplemeter |
| B. | diary system |
| C. | stickiness index |
| D. | rating |
| Answer» A. peoplemeter | |
| 25. |
is a very common mass media product. |
| A. | poverty |
| B. | politics |
| C. | women abuse |
| D. | scams |
| Answer» B. politics | |
| 26. |
is not included in Electronic media . |
| A. | radio |
| B. | satellite tv |
| C. | cable tv |
| D. | letters |
| Answer» D. letters | |
| 27. |
relates to consumers responding favorably to the message. |
| A. | comprehension |
| B. | explosion |
| C. | yeilding |
| D. | exposure |
| Answer» C. yeilding | |
| 28. |
Deciding ideal media mix is linked to locating audience. |
| A. | target |
| B. | class |
| C. | young |
| D. | old |
| Answer» A. target | |
| 29. |
Inflation adjusted reveals the return on an investment after removing the effects of . |
| A. | deflation |
| B. | inflation |
| C. | investment |
| D. | reccession |
| Answer» B. inflation | |
| 30. |
Advertising, as a profession, is subject to certain standards . |
| A. | subject |
| B. | ethical |
| C. | unethical |
| D. | business |
| Answer» B. ethical | |
| 31. |
Media research is also called as _research. |
| A. | audience |
| B. | fashion |
| C. | subject |
| D. | status |
| Answer» A. audience | |
| 32. |
TRP is related to _. |
| A. | television |
| B. | mobile |
| C. | newspaper |
| D. | radio |
| Answer» A. television | |
| 33. |
Media has four main characteristics; speed, reach, power & _. |
| A. | finance |
| B. | budget |
| C. | frequency |
| D. | cost |
| Answer» C. frequency | |
| 34. |
The job of is to determine the best combination of media to achieve the marketing campaign. |
| A. | media plan |
| B. | media strategy |
| C. | media mix |
| D. | media budget |
| Answer» C. media mix | |
| 35. |
The word media came from the latin word . |
| A. | medium |
| B. | medical |
| C. | mix |
| D. | middle |
| Answer» D. middle | |
| 36. |
is the study of the effects of the different mass media on social, psychological and physical aspects. |
| A. | media ads |
| B. | media research |
| C. | media game |
| D. | media team |
| Answer» B. media research | |
| 37. |
evaluation of data can be achieved through media research. |
| A. | baised |
| B. | unbaised |
| C. | unclear |
| D. | wrong |
| Answer» B. unbaised | |
| 38. |
ABC stands for . |
| A. | american broadcast company |
| B. | automatic brightness control |
| C. | absolute brain control |
| D. | audit bureau of circulation |
| Answer» D. audit bureau of circulation | |
| 39. |
Media planner helps in . |
| A. | profit earning |
| B. | media research |
| C. | financing |
| D. | communication |
| Answer» B. media research | |
| 40. |
is challenge of media planning. |
| A. | media options |
| B. | low income |
| C. | human resource |
| D. | loans |
| Answer» A. media options | |
| 41. |
Media mix is very essential in order to achieve objective. |
| A. | marketing |
| B. | management |
| C. | functional |
| D. | financial |
| Answer» A. marketing | |
| 42. |
The represent the dominant majority in the society |
| A. | audience |
| B. | people |
| C. | editorial |
| D. | mass audience |
| Answer» D. mass audience | |
| 43. |
refers to the special interest group in the society. |
| A. | specialized audience |
| B. | normal audience |
| C. | target audience |
| D. | fixed audience |
| Answer» A. specialized audience | |
| 44. |
Broad media class is a for carrying the advertisers message to the target audience. |
| A. | trick |
| B. | vehicle |
| C. | cart |
| D. | place |
| Answer» B. vehicle | |
| 45. |
Unethical advertising is business. |
| A. | good |
| B. | excellent |
| C. | ethical |
| D. | bad |
| Answer» D. bad | |
| 46. |
______________, in advertising, is a series of decisions involving the delivery of message to the targeted audience. |
| A. | Market Analysis |
| B. | Media Objective |
| C. | Media Planning |
| D. | Media Strategy |
| Answer» C. Media Planning | |
| 47. |
Every media plan begins with the ______________. |
| A. | media objective |
| B. | market analysis |
| C. | media mix |
| D. | media strategy |
| Answer» B. market analysis | |
| 48. |
The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix. |
| A. | analysis |
| B. | identification |
| C. | selection |
| D. | classification |
| Answer» D. classification | |
| 49. |
______________ describes what you want the media plan to accomplish. |
| A. | Media Objective |
| B. | Media analysis |
| C. | Media mix |
| D. | Media strategy |
| Answer» A. Media Objective | |
| 50. |
______________ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time. |
| A. | Frequency |
| B. | Reach |
| C. | CPM |
| D. | CPP |
| Answer» B. Reach | |
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