McqMate
| 1. |
The word Media came from the Latin word . |
| A. | middle |
| B. | media |
| C. | medium |
| D. | mode |
| Answer» A. middle | |
| 2. |
targets are those who have the power to affect the changes the campaign calls for . |
| A. | primary |
| B. | secondary |
| C. | tertiary |
| D. | priority |
| Answer» A. primary | |
| 3. |
A is an estimation of a company's promotional expenditures over a period of time. |
| A. | media buying |
| B. | media planning |
| C. | media budget |
| D. | media scheduling |
| Answer» A. media buying | |
| 4. |
is a count up of all the people of the total base or defined Target Grass (TG) who are actually exposed to or reached by communication used. |
| A. | reach |
| B. | frequency |
| C. | cumulative reach |
| D. | visibility |
| Answer» A. reach | |
| 5. |
Sender of a media text has an access to feedback of the audience. |
| A. | direct |
| B. | indirect |
| C. | delayed |
| D. | crypted |
| Answer» A. direct | |
| 6. |
A consumer must plan to act in a desired manner is also known as |
| A. | attention |
| B. | intention |
| C. | behaviour |
| D. | reaction |
| Answer» B. intention | |
| 7. |
The cost factor becomes a matter of relative cost of the individual media, in case of newspaper, this relationship is determined as per per column. |
| A. | centimeter |
| B. | word |
| C. | line |
| D. | paragraph |
| Answer» A. centimeter | |
| 8. |
methods is a " let's not rock the boat" or "If something 's going well, why fix it " way of setting budget. |
| A. | status quo |
| B. | inflation adjusted |
| C. | case rate |
| D. | estimation |
| Answer» A. status quo | |
| 9. |
number of unduplicated individuals or households reached by an advertising medium over a particular period. |
| A. | reach |
| B. | frequency |
| C. | cumulative reach |
| D. | visibility |
| Answer» C. cumulative reach | |
| 10. |
Media is considered as Modern commodity because |
| A. | specialized technology |
| B. | slow speed |
| C. | unreliable data |
| D. | high cost |
| Answer» A. specialized technology | |
| 11. |
Research will tell you about your target audience's local media habits . |
| A. | qualitative |
| B. | quantitative |
| C. | descriptive |
| D. | analytical |
| Answer» A. qualitative | |
| 12. |
refers to a specific methods of media used by companies to deliver advertising messages to targeted customers. |
| A. | media vehicle |
| B. | media mix |
| C. | media methodology |
| D. | media dispersion |
| Answer» A. media vehicle | |
| 13. |
method is slightly modified version of the 'Status Quo' method. |
| A. | media budget |
| B. | inflation adjusted |
| C. | case rate |
| D. | estimation |
| Answer» B. inflation adjusted | |
| 14. |
is the average number of exposers amongst those who have been reached or have seen the ad atlest once. |
| A. | aots -average opportunity to see |
| B. | air - average issue readership |
| C. | circulation |
| D. | reach |
| Answer» A. aots -average opportunity to see | |
| 15. |
is responsible for Media content. |
| A. | editor |
| B. | common people |
| C. | government |
| D. | competitor |
| Answer» A. editor | |
| 16. |
indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle . |
| A. | reach |
| B. | frequency |
| C. | market coverage |
| D. | market share |
| Answer» A. reach | |
| 17. |
is the ability to aim a radio or TV program or programming at a specefic, limited audience or consumer market. |
| A. | narrow casting |
| B. | media concentration |
| C. | media mix |
| D. | media planning |
| Answer» A. narrow casting | |
| 18. |
method is identical to the A-S method expect that the budgeting is linked to the number of cases or units sold. |
| A. | media budget |
| B. | inflation adjusted |
| C. | case rate |
| D. | estimation |
| Answer» C. case rate | |
| 19. |
In the a diary with quarter hour times slots across the rows and channels across the column is given to a panel. |
| A. | peoplemeter |
| B. | diary system |
| C. | stickiness index |
| D. | rating |
| Answer» B. diary system | |
| 20. |
leads to aggression in society . |
| A. | fake news |
| B. | good news |
| C. | authentic news |
| D. | live news |
| Answer» A. fake news | |
| 21. |
Message weight is expressed in terms of gross impressions or rating points. |
| A. | gross |
| B. | net |
| C. | operational |
| D. | average |
| Answer» A. gross | |
| 22. |
A is a publication that mostly covers one main topic. |
| A. | newsletter |
| B. | newspaper |
| C. | magazine |
| D. | pamplet |
| Answer» A. newsletter | |
| 23. |
is the process of strategizing, negotiating and purchasing ad placements or inventory. |
| A. | media buying |
| B. | media planning & buying |
| C. | media budget |
| D. | media scheduling |
| Answer» B. media planning & buying | |
| 24. |
The comprises of two units , a remote to register the viewer details and a channel monitoring device attached to the TV which records the channel being switched. |
| A. | peoplemeter |
| B. | diary system |
| C. | stickiness index |
| D. | rating |
| Answer» A. peoplemeter | |
| 25. |
is a very common mass media product. |
| A. | poverty |
| B. | politics |
| C. | women abuse |
| D. | scams |
| Answer» B. politics | |
| 26. |
is not included in Electronic media . |
| A. | radio |
| B. | satellite tv |
| C. | cable tv |
| D. | letters |
| Answer» D. letters | |
| 27. |
relates to consumers responding favorably to the message. |
| A. | comprehension |
| B. | explosion |
| C. | yeilding |
| D. | exposure |
| Answer» C. yeilding | |
| 28. |
Deciding ideal media mix is linked to locating audience. |
| A. | target |
| B. | class |
| C. | young |
| D. | old |
| Answer» A. target | |
| 29. |
Inflation adjusted reveals the return on an investment after removing the effects of . |
| A. | deflation |
| B. | inflation |
| C. | investment |
| D. | reccession |
| Answer» B. inflation | |
| 30. |
Advertising, as a profession, is subject to certain standards . |
| A. | subject |
| B. | ethical |
| C. | unethical |
| D. | business |
| Answer» B. ethical | |
| 31. |
Media research is also called as _research. |
| A. | audience |
| B. | fashion |
| C. | subject |
| D. | status |
| Answer» A. audience | |
| 32. |
TRP is related to _. |
| A. | television |
| B. | mobile |
| C. | newspaper |
| D. | radio |
| Answer» A. television | |
| 33. |
Media has four main characteristics; speed, reach, power & _. |
| A. | finance |
| B. | budget |
| C. | frequency |
| D. | cost |
| Answer» C. frequency | |
| 34. |
The job of is to determine the best combination of media to achieve the marketing campaign. |
| A. | media plan |
| B. | media strategy |
| C. | media mix |
| D. | media budget |
| Answer» C. media mix | |
| 35. |
The word media came from the latin word . |
| A. | medium |
| B. | medical |
| C. | mix |
| D. | middle |
| Answer» D. middle | |
| 36. |
is the study of the effects of the different mass media on social, psychological and physical aspects. |
| A. | media ads |
| B. | media research |
| C. | media game |
| D. | media team |
| Answer» B. media research | |
| 37. |
evaluation of data can be achieved through media research. |
| A. | baised |
| B. | unbaised |
| C. | unclear |
| D. | wrong |
| Answer» B. unbaised | |
| 38. |
ABC stands for . |
| A. | american broadcast company |
| B. | automatic brightness control |
| C. | absolute brain control |
| D. | audit bureau of circulation |
| Answer» D. audit bureau of circulation | |
| 39. |
Media planner helps in . |
| A. | profit earning |
| B. | media research |
| C. | financing |
| D. | communication |
| Answer» B. media research | |
| 40. |
is challenge of media planning. |
| A. | media options |
| B. | low income |
| C. | human resource |
| D. | loans |
| Answer» A. media options | |
| 41. |
Media mix is very essential in order to achieve objective. |
| A. | marketing |
| B. | management |
| C. | functional |
| D. | financial |
| Answer» A. marketing | |
| 42. |
The represent the dominant majority in the society |
| A. | audience |
| B. | people |
| C. | editorial |
| D. | mass audience |
| Answer» D. mass audience | |
| 43. |
refers to the special interest group in the society. |
| A. | specialized audience |
| B. | normal audience |
| C. | target audience |
| D. | fixed audience |
| Answer» A. specialized audience | |
| 44. |
Broad media class is a for carrying the advertisers message to the target audience. |
| A. | trick |
| B. | vehicle |
| C. | cart |
| D. | place |
| Answer» B. vehicle | |
| 45. |
Unethical advertising is business. |
| A. | good |
| B. | excellent |
| C. | ethical |
| D. | bad |
| Answer» D. bad | |
| 46. |
______________, in advertising, is a series of decisions involving the delivery of message to the targeted audience. |
| A. | Market Analysis |
| B. | Media Objective |
| C. | Media Planning |
| D. | Media Strategy |
| Answer» C. Media Planning | |
| 47. |
Every media plan begins with the ______________. |
| A. | media objective |
| B. | market analysis |
| C. | media mix |
| D. | media strategy |
| Answer» B. market analysis | |
| 48. |
The ______________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix. |
| A. | analysis |
| B. | identification |
| C. | selection |
| D. | classification |
| Answer» D. classification | |
| 49. |
______________ describes what you want the media plan to accomplish. |
| A. | Media Objective |
| B. | Media analysis |
| C. | Media mix |
| D. | Media strategy |
| Answer» A. Media Objective | |
| 50. |
______________ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time. |
| A. | Frequency |
| B. | Reach |
| C. | CPM |
| D. | CPP |
| Answer» B. Reach | |
| 51. |
______________ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time. |
| A. | Frequency |
| B. | Reach |
| C. | Continuity |
| D. | CPM |
| Answer» A. Frequency | |
| 52. |
An effective media strategy requires a degree of ______________. |
| A. | continuity |
| B. | media mix |
| C. | flexibility |
| D. | discontinuous |
| Answer» C. flexibility | |
| 53. |
______________ covers two broad decisions selection of media class, and selection of media vehicle with in media class. |
| A. | Media mix |
| B. | Media strategy |
| C. | Media objective |
| D. | Media selection |
| Answer» D. Media selection | |
| 54. |
The implementation of media plan requires ______________. |
| A. | Media slot |
| B. | Media mix |
| C. | Media buying |
| D. | Media selection |
| Answer» C. Media buying | |
| 55. |
Media Buying refers to buying ______________ in the selected media. |
| A. | slot |
| B. | space |
| C. | vehicle |
| D. | time and space |
| Answer» D. time and space | |
| 56. |
______________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc. |
| A. | Demographic |
| B. | Psychographic |
| C. | Socio-economic |
| D. | Infographics |
| Answer» A. Demographic | |
| 57. |
______________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc. |
| A. | Demographics |
| B. | Psychographics |
| C. | Socio-economic |
| D. | Infographics |
| Answer» B. Psychographics | |
| 58. |
Media ______________ is a primary goal of advertising media planning and buying. |
| A. | frequency |
| B. | efficiency |
| C. | flexibility |
| D. | reach |
| Answer» B. efficiency | |
| 59. |
Scheduling in ______________can help avoid the irritation factor and can keep an advertising campaign freshers for a longer time. |
| A. | continuity |
| B. | random |
| C. | waves |
| D. | avails |
| Answer» C. waves | |
| 60. |
A magazines___________ starts with its circulation and grows as original readers pass an issue along to other readers. |
| A. | subscribe |
| B. | reader |
| C. | audience |
| D. | publisher |
| Answer» C. audience | |
| 61. |
The average magazine draws half of its revenue from ______________ and half from circulation. |
| A. | marketing |
| B. | audience |
| C. | subscribers |
| D. | advertising |
| Answer» D. advertising | |
| 62. |
______________ is a highly negotiable medium when it comes to pricing. |
| A. | News paper |
| B. | Radio |
| C. | Television |
| D. | Internet |
| Answer» B. Radio | |
| 63. |
A large amount of ______________ advertising is for retailers, local businesses and for promotions. |
| A. | news paper |
| B. | magazines |
| C. | radio |
| D. | television |
| Answer» C. radio | |
| 64. |
The ______________ should be the formal summation of the advertising task that the media planner will take on to a solution. |
| A. | media brief |
| B. | media expansion |
| C. | media buying |
| D. | media selling |
| Answer» A. media brief | |
| 65. |
Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages. |
| A. | television |
| B. | newspaper |
| C. | radio |
| D. | new media |
| Answer» D. new media | |
| 66. |
The advertising industry is passing through a transition phase with the emergence of the ______________media. |
| A. | television |
| B. | online |
| C. | interactive |
| D. | information |
| Answer» B. online | |
| 67. |
New media is very cost-effective when compared to the traditional media and is highly ______________. |
| A. | reliable |
| B. | requted |
| C. | resourceful |
| D. | result-oriented |
| Answer» D. result-oriented | |
| 68. |
The ______________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe. |
| A. | web |
| B. | TV |
| C. | radio |
| D. | outdoor |
| Answer» A. web | |
| 69. |
Digital technology is changing the way ______________ relate to products and markets. |
| A. | manufactures |
| B. | consumer |
| C. | delears |
| D. | industry |
| Answer» B. consumer | |
| 70. |
Cyber consumers are not ______________. |
| A. | active |
| B. | passive |
| C. | homogeneous |
| D. | heterogeneous |
| Answer» C. homogeneous | |
| 71. |
Media ______________is a primary goal of advertising media planning and buying. |
| A. | flexibility |
| B. | expansion |
| C. | frequency |
| D. | efficiency |
| Answer» D. efficiency | |
| 72. |
Frequency of ______________describes the number of times that your advertisement appears in the media. |
| A. | continuity |
| B. | exposure |
| C. | repetition |
| D. | insertion |
| Answer» D. insertion | |
| 73. |
Advertising media do not operate in a vacuum: they must be part of the overall ______________and advertising plans. |
| A. | marketing |
| B. | media |
| C. | corporate |
| D. | campaign |
| Answer» A. marketing | |
| 74. |
Advertisers use many factors other than the ______________ in their media analyses and plans. |
| A. | activities |
| B. | audience |
| C. | attributes |
| D. | influntials |
| Answer» B. audience | |
| 75. |
Selectivity is related to ______________. |
| A. | portrayal |
| B. | relevance |
| C. | support |
| D. | coverage |
| Answer» D. coverage | |
| 76. |
Transit and outdoor advertising are generally noticed only in passing, which may not be enough for a ______________message. |
| A. | simple |
| B. | normal |
| C. | complicated |
| D. | urgent |
| Answer» C. complicated | |
| 77. |
______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way. |
| A. | Interactive |
| B. | Contextual |
| C. | Traditional |
| D. | Website. |
| Answer» A. Interactive | |
| 78. |
______________ advertising is a type of online advertising commonly used for content based websites. |
| A. | Interactive |
| B. | Contextual |
| C. | Traditional |
| D. | Corporate. |
| Answer» B. Contextual | |
| 79. |
______________ technology is changing the way consumers relate to products and markets. |
| A. | Information |
| B. | New |
| C. | Digital |
| D. | Cyber |
| Answer» C. Digital | |
| 80. |
Cyber consumers are not ______________. |
| A. | Hetrogeneous |
| B. | segemented |
| C. | mass |
| D. | homogeneous |
| Answer» D. homogeneous | |
| 81. |
e-Tailing will have to co-exist with __________ retailing. |
| A. | e-Commerce |
| B. | traditional |
| C. | mobile |
| D. | integrated |
| Answer» B. traditional | |
| 82. |
______________ the appropriate market segment has become ever more important when carrying out e-branding campaigns. |
| A. | Segmenting |
| B. | Positioning |
| C. | Targeting |
| D. | Implementing |
| Answer» C. Targeting | |
| 83. |
Creating and securing a brand name in the physical world requires extensive marketing. ______________. |
| A. | Research |
| B. | strategy |
| C. | effort |
| D. | media |
| Answer» A. Research | |
| 84. |
Online marketing of all types offers superior measurability and trackability in comparison to traditional ______________. |
| A. | media |
| B. | tactics |
| C. | research |
| D. | information |
| Answer» B. tactics | |
| 85. |
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a ______________ context. |
| A. | geographic |
| B. | natural |
| C. | confined |
| D. | cultural |
| Answer» D. cultural | |
| 86. |
__________ services are agencies that specialize in buying time and space. |
| A. | Media selling |
| B. | Media planning |
| C. | Media buying |
| D. | Media organizing. |
| Answer» C. Media buying | |
| 87. |
Media are the bridges that carry messages back and forth between companies and ______________. |
| A. | consumers |
| B. | customers |
| C. | prospects |
| D. | influencers. |
| Answer» B. customers | |
| 88. |
The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________. |
| A. | decreasing |
| B. | complicated |
| C. | increasing |
| D. | competitive |
| Answer» C. increasing | |
| 89. |
Media planners begin their work by doing media ______________. |
| A. | research |
| B. | message |
| C. | buying |
| D. | selling |
| Answer» A. research | |
| 90. |
Media buying is the _____________of a media plan. |
| A. | identifying |
| B. | scheduling |
| C. | evaluation |
| D. | execution |
| Answer» D. execution | |
| 91. |
Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to______________ profiles. |
| A. | media |
| B. | demographic |
| C. | audience |
| D. | brand |
| Answer» B. demographic | |
| 92. |
In India media buyers and advertisers go mostly by______________ data to gauge which websites to include in their media plan. |
| A. | com score |
| B. | URL |
| C. | page views |
| D. | click |
| Answer» A. com score | |
| 93. |
The pricing of ______________ advertising could vary across devices and access formats. |
| A. | |
| B. | broadcast |
| C. | digital |
| D. | out of home. |
| Answer» C. digital | |
| 94. |
User registration or cookies can identify______________users. |
| A. | regular |
| B. | normal |
| C. | digital |
| D. | unique |
| Answer» D. unique | |
| 95. |
A cookie is a file on the users browser that uniquely identifies _______. |
| A. | the advertiser |
| B. | the buyer |
| C. | the seller |
| D. | the user |
| Answer» D. the user | |
| 96. |
With ______________ there is a rise in metrics like cost per like and cost per fan. |
| A. | social media |
| B. | digital media |
| C. | broadcast media |
| D. | print media |
| Answer» A. social media | |
| 97. |
Corporate events could be sub-classified into ______________ types. |
| A. | two |
| B. | three |
| C. | four |
| D. | five |
| Answer» B. three | |
| 98. |
___________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online. |
| A. | Madison media |
| B. | Mudra Max |
| C. | Dentsu India |
| D. | JWT India |
| Answer» C. Dentsu India | |
| 99. |
The talking newspaper innovative ad campaign was conceived by the Mudra Group for ______________. |
| A. | Bru Gold |
| B. | HCL computers |
| C. | Barista Lavazza |
| D. | Volkswagen |
| Answer» D. Volkswagen | |
| 100. |
A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _________. |
| A. | programme |
| B. | action |
| C. | audience |
| D. | media |
| Answer» C. audience | |
Done Reading?