The marketing strategy statement in new product development consists of three parts: _____, _____, and _____.

Related MCQs

• Designing an initial marketing strategy for a new product based on the _____ is called marketing strategy development.
• _____ is the stage of new-product development in which the product and marketing program are tested in more realistic market settings.
• _____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
• During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
• All of the following statements are accurate descriptions of the simultaneous product development approach to new product development, except which one?
• In the product concept stage of new-product development, the product is merely a _____.
• The second part of the marketing strategy statement outlines the product's planned price, distribution, and ________ for the first year.
• ____ begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs mount.
• _____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.
• In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.