If a product concept passes the _____, it moves into _____.

Related MCQs

• In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.
• In the product concept stage of new-product development, the product is merely a _____.
• _____ is a period of slow sales growth as the product is introduced into the market. Profits are nonexistent in this stage because of the heavy expenses of product introduction.
• Product concepts are presented to consumers during concept testing in any of the following ways, except which one?
• Once management has decided on a product concept and marketing strategy, it can next evaluate the _____ of the proposal.
• The following aspect of product is concerned with the ease and efficiency of the product performance
• _____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.
• _____ is the stage of new-product development in which the product and marketing program are tested in more realistic market settings.
• _____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
• All of the following statements are accurate descriptions of the simultaneous product development approach to new product development, except which one?