Once management has decided on a product concept and marketing strategy, it can next evaluate the _____ of the proposal.

Related MCQs

• Designing an initial marketing strategy for a new product based on the _____ is called marketing strategy development.
• In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.
• In the product concept stage of new-product development, the product is merely a _____.
• The marketing strategy statement in new product development consists of three parts: _____, _____, and _____.
• The second part of the marketing strategy statement outlines the product's planned price, distribution, and ________ for the first year.
• _____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
• Schmidt Steel Corporation lacks the confidence, capital, and capacity to launch its new steel product into full national or international distribution. Even though test market results look promising, what will be management's next step?
• _____ is the stage of new-product development in which the product and marketing program are tested in more realistic market settings.
• During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
• A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry.