In the ________ stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.

Related MCQs

• In the _____ of new-product development, often products undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.
• Which of the following costs is most likely associated with the commercialization stage of newproduct development?
• ____________ is the apparent monetary value of the bundle of functional, psychological and economic advantages consumers expect from a given market offering because of the products, services, personnel and image involved.
• In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.
• _____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
• _____ entails testing new-product concepts with a target group of consumers to find out if the concepts have strong consumer appeal.
• GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________ , to arrive at a realistic number to adopt.
• Most products in the marketplace are in the ________ stage of the product life cycle.
• _____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.
• _____ is the stage of new-product development in which the product and marketing program are tested in more realistic market settings.