GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________ , to arrive at a realistic number to adopt.

Related MCQs

• _____ is the stage of new-product development in which the product and marketing program are tested in more realistic market settings.
• _____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
• The first idea reducing stage is _____ , which helps spot good ideas and drop poor ones as soon as possible.
• In the ________ stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.
• Your firm wants to use external sources for new product ideas. After consulting with a friend you learn that all of the following are common external sources except ________.
• The purpose of _____ is to generate a large number of ideas.
• During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
• A company getting ready to launch a new product must make several decisions. However, the company must first decide on _____.
• Some companies have installed a(n) _____ that directs the flow of new ideas to a central point where they can be collected, reviewed, and evaluated.
• ____________ is the apparent monetary value of the bundle of functional, psychological and economic advantages consumers expect from a given market offering because of the products, services, personnel and image involved.