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Q. |
Which type of e-commerce channel involves buying traffic from search engines on a pay-per-click basis? |
A. | Direct traffic |
B. | Paid Search |
C. | Comparison Shopping Engines (CSEs) |
D. | Marketplaces |
Answer» B. Paid Search | |
Explanation: Paid Search channels, like Google Ads, allow businesses to bid on keywords related to their products or services. They pay a fee each time a user clicks on their ad, driving traffic to their website. |
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