Q.

Which type of e-commerce channel involves buying traffic from search engines on a pay-per-click basis?

A. Direct traffic
B. Paid Search
C. Comparison Shopping Engines (CSEs)
D. Marketplaces
Answer» B. Paid Search
Explanation: Paid Search channels, like Google Ads, allow businesses to bid on keywords related to their products or services. They pay a fee each time a user clicks on their ad, driving traffic to their website.
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